Cisco's Global Partner Marketing Organization
Amanda Jobbins is Vice President of Cisco’s Global Partner Marketing organization, responsible for supporting Cisco's global business with more than 60,000 partners, representing the company's primary route to market. This global partner community accounts for more than 80 percent of Cisco's revenue. Jobbins and her team are focused on developing the strategic partner marketing programs that differentiate Cisco in the eyes of its partners and bring increased profitable growth for partners.
Prior to this appointment, Jobbins was Vice President of Marketing for the Europe, Middle East, Africa & Russia region, the largest revenue-earning region for Cisco outside the United States, where she was responsible for corporate communications and overall marketing, including corporate, technology and field marketing.
With 20 years’ information technology industry experience, Jobbins has held a number of senior global and European technology marketing and sales management positions with major industry players including IBM, BMC and McAfee. Prior to joining Cisco, she was vice president, Enterprise & Consumer Marketing in EMEA at Symantec Corp, a global security, storage and systems management vendor.
Jobbins is a recognised industry speaker on marketing, social media and technology issues, as well as a keynote speaker on leadership at the London Business School and the Institute of Directors. Amanda is an advisory board member to the CMO Council and the CLOSE initiative focused on sales and marketing alignment, as well as a member of the Marketing Society, AMA and a Fellow of the Institute of Directors.
Jobbins has a Bachelor of Arts honours degree, majoring in finance and marketing, combined with German at Hull University.