As the Cisco NRF 2013 Team packs our bags and heads home from New York City, we wanted to say what a great success NRF 2013 was for Cisco and our customers and partners. The Cisco booth was packed both days of the show, Monday 1/14 and Tuesday 1/15. Our four Big Ideas Sessions were very well attended – with two at standing-room only capacity!

We will be posting highlights and videos about Cisco at NRF 2013 in the coming days. To kick things off, here are two videos about Cisco’s Big Ideas Sessions: New Wi-Fi Solutions and Digital Malls.

Big Ideas Session #1: Engage and Entice Your Customers with New Wi-Fi Solutions

Bob Friday, CTO, Wireless/Mobility, Cisco and several mobility thought leaders discussed how retailers can use their wireless network to enhance the in-store shopping experience. Watch this video to hear innovative ideas on how to engage and entice today’s mobile, tech-savvy shoppers to improve brand loyalty and sales.

Big Ideas Session #2: Digital Malls – The Next-Generation of Self-Service Shopping

Joanne Bethlahmy, Director, Cisco IBSG led a panel discussion with R/GA and Marks & Spencer on the next generation of shopping malls. The panel reviewed three emerging self-service retail trends – innovative vending machines, micro-markets, and virtual stores. Watch this video to learn how these trends can be combined to create a completely new retail business model.

If you didn’t have a chance to visit Cisco at NRF 2013, please visit www.cisco.com/go/nrf for more information.  We’ll be posting new videos and interviews highlighting Cisco NRF 2013 soon.

Also, be sure to sign up for “The Retail Experience” quarterly newsletter for the latest from our team and to find out where we’re headed next! Click here to subscribe now.


Peggy Casey

Senior Manager, Global Retail Industry Marketing