Turn on the TV. Open a newspaper. Jump on the Internet. Today Cisco is launching its new brand—and it’s happening around the world. Look for us in print ads, commercials, and online banners.

But don’t just look. Get involved.

This is the biggest brand update Cisco has experienced in a very long time. And it’s all designed to help elevate the conversation with our customers to the “Internet of Everything.” This is a huge transition occurring in the market now, where we bring together people, process, data, and things to make connectivity more relevant and valuable than ever before.

How can you get involved?  Starting now, leverage the power of the new campaign as you talk with customers.

You can begin by sharing that today more than 99 percent of things in the physical world are unconnected. But that’s about to change. Amazing things will happen and amazing experiences will be created because of the Internet of Everything.

But what’s our role? What’s your role? That’s easy. Only Cisco, along with its partners, can connect the unconnected with an open standard, integrated architecture from the cloud to end devices. In fact, the network plays a critical role in the Internet of Everything. It must provide an intelligent, manageable, secure infrastructure that can scale to support billions—that’s right, billions—of context-aware devices.

Our overall Cisco Brand message is:

“Only Cisco helps you make the most of tomorrow’s opportunities, by proving that amazing things can happen when you connect the previously unconnected. We don’t just dream it. We do it.”

And our new tagline is:

“Tomorrow starts here.”

Building up to the campaign, I’ve been giving the messaging a lot of thought. And I’m excited about what it will mean to connect people and devices and sensors—and who knows what else—to the Internet like never before.

Can you imagine sensors being used in a forest to detect a fire, track bird migration, or discover a harmful bug infestation? Or what about monitoring traffic flow and offering solutions, directing tourists to areas that match their interests, or intelligently powering down streetlights—or powering them up where needed.

But this isn’t just about what’s possible—it’s also about our partners. We want to include you every step of the way. So we’ve created a Partner Campaign Hub. It’s full to the brim with everything you need to tell our shared story—messaging, creative assets, etc. When you’re creating communications or campaigns, or even in customer sales calls, we want you to be able to easily incorporate the new Cisco Brand messaging.

Will it help you close more deals? Hard to say. Will it lead to compelling, new conversations? Absolutely.

So don’t wait. Visit the Partner Campaign Hub now and begin to familiarize yourself with the new Cisco Brand. And please share this blog post with your colleagues—via Twitter, Facebook, etc. It would be great to see everyone speaking our new “language” right away.

As always, we appreciate your partnership and welcome your feedback.

And if you prefer a picture over words, check out this infographic:


Julie Hart

Senior Writer and Strategist