We are technology optimists.

Billions of people and things are being connected globally. Digitization is forcing organizations and even countries to reimagine business models, products and services. Every industry, government, school system, university and hospital is grappling with how to navigate this digital transformation era to deliver the best experiences and value possible. Predictions say digital disruption will replace nearly four out of the top 10 industry leaders within five years. While this is a time of tremendous change, it is also a time of tremendous opportunity. Cisco truly believes that the technology behind the disruption plays a crucial role in solving some of the world’s greatest challenges.

For 30 years our goal has been to change the way people work, live, play and learn. Now it’s time for us to step forward with a new message of optimism and to share it in a bold and different way.

I’m thrilled to announce the launch of a new Cisco brand campaign centered on the theme, There’s Never Been a Better Time. In developing this campaign, we had deep conversations with our customers, partners, employees, and influencers. We discovered that despite the many challenges they face, they are excited about the present and the future. They are technology optimists, because like Cisco, they believe technology is a force for good in the world.

This campaign focuses on real stories from our customers and partners. These stories show how our technology is transforming entire industries and countries – bringing water to those who don’t have it, making jobs safer and cities smarter, and even saving the lives of people and animals.


We’ve taken an entirely new approach to the campaign that puts our customers first and is optimized to reach audiences digitally and socially. We’ve also invited our partners to get in on the action with joint marketing and the ability to share their own stories through the campaign. The stories we highlight tangibly connect to our solutions and services that are solving today’s problems.

Check out our new campaign, read stories from our customers and partners and find out how you can spread the #NeverBetter love on your social handles. Share with us why There’s Never Been a Better Time for technology to solve the world’s greatest challenges.


Karen Walker

Senior Vice President and Chief Marketing Officer