Internet of Everything Targets Breast Cancer in “Detected” Documentary
This year, more than 1.6 million estimated new cancer cases will be diagnosed in America alone. Worldwide, it’s predicted there will be more than 23.6 million new cancer cases diagnosed each year by 2030, if recent trends continue. At Cisco, our global family of more than 74,000 employees feels the heavy impact of cancer as well, whether it means going through cancer treatment, helping an affected loved one or celebrating another day as a survivor.
Cisco is a strong advocate of merging the power of human collaboration and networked connections with an unrelenting passion for using our resources to impact the world around us, especially in modern medicine. From rebuilding healthcare systems devastated by an earthquake to linking rural patients to doctors hundreds of miles away, we’ve been at the forefront of using technology to revolutionize healthcare.
And today, on World Cancer Day, we’re showing that Internet of Everything technology can be an ally in the battle against breast cancer – which strikes one in eight women in the United States.
Cisco is funding DETECTED, a new documentary about a medical breakthrough called iTBra, a connected bra designed to detect breast cancer in women with normal and dense breast tissue. DETECTED tells the story of thousands of hours of research, an entrepreneur who dares to dream of a new way to use the Internet of Everything to save lives, the trials of bringing experimental healthcare products to the marketplace – and much more.
The DETECTED trailer will premiere March 16 at the South By Southwest (SXSW) Festival in Austin, Texas. In the meantime, we’re excited to share the behind-the-scenes story of a powerful merger between cutting-edge science, innovative technology and the emerging wearables market. Visit our DETECTED Tumblr to follow the conversation or share your thoughts on Twitter using #DetectedMovie.