Evolving Millennial Connections Using Wearables
Don’t look now, but that guy’s app just measured his heartbeat when he saw you and we think it’s a match! Sound far-fetched? Well, it’s not.
In a very interesting (and possibly draining) year-long dating social experiment, a Newsweek contributor discovered that finding love has gone beyond reviewing online profiles, as some of the industry’s largest match-making companies are developing “wearables” and apps that are becoming the newest weapon in match-making. Utilizing everything from musical playlists to physiological reactions (like that racing heartbeat) the apps match daters in close vicinity with similar-minded interests. Not surprisingly, millennials are becoming some of the fastest adopters of the wearables movement.
In a recent survey, more than half of millennials revealed they were excited about the growth of the wearables market. And it’s no wonder, considering the fact that overall, millennials are an extremely connected and influential generation. They’ve grown up in a world where smartphones are the norm, social media apps are preferred communication platforms and an untold number of studies have been conducted on best practices for marketing to them. And the lens from which they view technology – as an expected day-to-day necessity – is part of the reason they’re the power behind the growing widespread adoption of wearable technology.
As the Internet of Everything continues to evolve and connect more people, process, data and things, wearable technology is not only delivering more information to us – but also bringing us all closer together. Holidays like Valentine’s Day are the perfect reminder that connections matter and go to the heart of who we are as people. Considering our natural inclination to seek out meaningful connections and the technology we have on-hand, wearables are on trend to become an invaluable networking tool, empowering an entire new level of collaboration and opportunities between employees, clients and business leaders.
According to the Cisco 2014 Connected World Technology Report, millennials believe a wearable device will be an important part of workplace 2020. Indeed, it’s estimated more than 177 million wearable devices will be in use by 2018. With a smart phone in one hand, and perhaps a fitness tracker attached to their wrist, mobility is an essential part of the millennial lifestyle. In other words, they are data-driven and businesses the world over have taken a new look at everything from their recruiting practices (using Skype for interviews) to mobile-office options to recruit and keep millennial talent on board. Companies who have embraced a holistic approach to mobility are moving in the right direction, as the millennial workforce shuns the idea of carrying multiple devices to perform work-related tasks.
A couple of years ago, I talked about a connected workforce, focusing specifically on millennials and how their perspective, as the newest generation of workers, would alter the employment scene as we know it. I’m by no means a fortune teller, but myself and the entire industry have seen this become reality. Through the tools of the Internet of Everything – wearables among them – millennials are empowered to connect with people who they have never had the chance to meet and learn from. These connections and the cross-sharing of ideas, goals and common experiences are opening up a new world of opportunity as the world changes and our connections evolve.
What type of new experiences and opportunities for wearables do you hope to see in the future? Share your thoughts here and be sure to follow the discussion using #Internet of Everything.