Gianluca Baini

Managing Director

Global Service Provider – Europe, Middle East, Africa & Russia

Gianluca Baini is Managing Director of the Global Service Provider segment in the Europe, Middle East, Africa & Russia (EMEAR) region, responsible for sales of Cisco solutions to strategic global accounts, Vodafone and TIM (Telecom Italia).

Baini is a 20-year industry veteran and joined Cisco in September 2014. Prior to that, he was CEO of Alcatel Lucent Italy and President of Mediterranean countries. During his time at Alcatel Lucent, Baini was also a board member of “Confindustria Digitale”, the federation of ICT companies in Italy, as well as a member of “Comitato Investitori Esteri”, the foreign investment board within the Confindustria. Before his appointment to CEO Alcatel-Lucent Italy and since the merger of Alcatel and Lucent, he was President of Vodafone Global Account at Alcatel-Lucent, responsible for the business unit managing sales, marketing and operational activities for Vodafone in Europe, Middle East, Africa and APAC.

Baini holds a degree in electronic engineering from La Sapienza University in Rome. He started his career as a software engineer.


December 8, 2017


Driving by Cellular! – Cisco, Vodafone and Ericsson Push the Possibilities of 5G

1 min read

Can we build cellular networks with the low latency and high bandwidth required to drive a car by remote control? Cisco, Vodafone and Ericsson prove it can be done.