I made it into DC yesterday, one day later than intended but happy to take a plane and not make the admittedly short drive from North Carolina. It’s great to be back with The Channel Company for the annual XChange Conference this week. XChange brings together influential technology vendors, solution provider executives and industry analysts for a three day event each summer.
Each XChange Conference provides valuable insight and advice on what is needed to adapt and succeed in today’s marketplace. This event is also where the CRN Annual Report Card (ARC) awards are announced each year. Fun side note: This event is also the first one I ever covered as a blogger for Cisco two years ago!
I enjoy these events a great deal because it provides me with an opportunity to meet with Cisco partners in person. I don’t always get a chance to sit down with our partners face to face and it’s always great to catch up and hear what’s important to their business as we move through the year. Much like everyone else at Cisco, I understand that Cisco partner success is Cisco success.
Oddly enough, these events are often a great way for me to meet folks from Cisco who I have worked with but never met. That was the case this week as Cisco’s Peder Ulander, VP, Cloud and Managed Services Partner Organization delivered an opening keynote speech on how to open new doors as a partner.
Peder clearly showed how disruption in various marketplaces is changing businesses across the board. The world is changing fast and it’s only getting faster. Customers are looking to our partners on how to make those transitions, and our partners need to be prepared to step and lead those transitions. If you don’t move with the transitions, you’ll end up in a “digital vortex” that sweeps you right out of play.
Cisco offers end-to-end solutions that help our partners move customers through the transitions. With everything in the world becoming connected, partners are becoming software shops that are key to keeping customers viable. Read More »