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You’ve Got a What?

Ever heard that when you’ve told someone what device you just bought?  Or perhaps ”You’ve already upgraded, does everything still work?”  As more devices hit the market, they bring with them new platforms and operating systems. Add video delivery into the mix, and the terrain becomes even harder to navigate.  But it also brings a huge opportunity; the opportunity to be first with your video and entertainment service.

What does being first really mean?  It means that you are the first to offer apps that are compatible with new channels to market. It means continuing to give your customers the content they love when, and how they want it, no matter which platform they use.  It means ensuring that when they unbox that new device, yours is one of the first apps or services they use.  Being first helps you strengthen customer loyalty and engagement from day one, whilst, of course, ensuring that you continue to provide a quality service on established and legacy platforms.

You've Got What

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At CES 2016, we’ll be showing how you can support a huge range of devices and platforms using our Infinite Video service. Putting DevOps for Video into action, we’ll show you how you can rapidly deliver a broad range of high quality services from the cloud with a consistent user experience.

Thanks to our scale, our partner relationships, and our experience, we can develop solutions that will work on new platforms even before they are released to the market. That way, our customers can continue to monetize their content and services irrespective of the device their consumers are using.  By providing this capability to our customers as a service, we free them up to focus on managing their business, not their technology.

So if you’re a content provider, a rights owner, or service provider, visit us at CES 2016. We’ll demonstrate how our customers are monetizing on great content and services, no matter what device or network their consumers use. And you’ll see how Cisco is putting its customers first… in more ways than one!

To find out more, follow us on Twitter @CiscoSP360.

 

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Not your normal CES wrap up: Beyond the devices

By now, I have seen about a dozen CES wrap ups, the first of which, ironically, came after just the first day.  Ultrabooks, lack of iPad killer, and the iPhone5 rumor mill seemed to dominate the discussion.  My experience after the last week in Las Vegas was “beyond the devices” and admittedly beyond the hype.  Over four days, Cisco held nearly 500 customer, press and analyst meetings, and after very extensive research (read:  polling a few of my teammates in the ever lengthy elevator lines), here is my top takeaways from CES 2012:

  • Show:  CES is now the single largest service provider show in North America.  There are a few others, but in terms of customer engagement, this is the biggest.  From Europe to Asia, South America and Australia, an incredible array of SPs are there.  Forget the show’s name Read More »

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Cisco at CES 2012: Catching Up With Marthin De Beer and Jesper Andersen

Marthin De Beer, Senior Vice President of Cisco’s Video and Collaboration Group takes time at CES to share his thoughts on the service provider video market. He highlights Cisco’s video experience demos at the show, and discusses how we are helping customers through our end-to-end architecture, with strategies to bridge legacy infrastructure to future IP-centric architectures, including the emergence of home gateways. Read More »

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