It’s a good time to be a cloud service provider (CSP). According to the newly released Cisco® Global Cloud Index, global cloud traffic will more than quadruple over the next four years. And for many, if not most enterprise cloud customers, conversations are no longer about whether to adopt the cloud. They’re about how well-tuned cloud services are to their specific business needs—and how fast CSPs can deliver them.
This is all good news, but it reflects some major underlying changes in the cloud services marketplace. In fact, it’s such a big shift, that analysts at 451 Research are calling it Cloud 2.0. And if you’re a CSP trying to tap into the growing market for cloud services, you’d better be ready for it.
What Is Cloud 2.0?
The first wave of cloud services focused primarily on increasing revenue and reducing enterprise IT costs. Those are still important goals, but today, enterprises view them as table stakes for any cloud solution. Increasingly, customers are focused on using cloud to fuel continuous innovation. They know that maintaining the status quo is the fastest way to become irrelevant. At the same time, they face constant pressure to reduce risk. If those sound like contradictory goals, then you understand why enterprises are asking CSPs for help.
Katie Broderick, research director of 451 Research, describes it this way: Read More »