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Get Ready for Cloud 2.0

It’s a good time to be a cloud service provider (CSP). According to the newly released Cisco® Global Cloud Index, global cloud traffic will more than quadruple over the next four years. And for many, if not most enterprise cloud customers, conversations are no longer about whether to adopt the cloud. They’re about how well-tuned cloud services are to their specific business needs—and how fast CSPs can deliver them.

This is all good news, but it reflects some major underlying changes in the cloud services marketplace. In fact, it’s such a big shift, that analysts at 451 Research are calling it Cloud 2.0. And if you’re a CSP trying to tap into the growing market for cloud services, you’d better be ready for it.

What Is Cloud 2.0?
The first wave of cloud services focused primarily on increasing revenue and reducing enterprise IT costs. Those are still important goals, but today, enterprises view them as table stakes for any cloud solution. Increasingly, customers are focused on using cloud to fuel continuous innovation. They know that maintaining the status quo is the fastest way to become irrelevant. At the same time, they face constant pressure to reduce risk. If those sound like contradictory goals, then you understand why enterprises are asking CSPs for help.

Katie Broderick, research director of 451 Research, describes it this way: Read More »

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In Amsterdam, a ‘Cloudy’ Forecast for Broadband

By Uwe Lambrette, Director, Cisco Internet Business Solutions Group

Amsterdam may be the one place on earth where it rains more than it does in London. So, it was no surprise that I encountered stormy weather on my flight to Broadband World Forum (BBWF) 2012. As things turned out, the conference theme and the weather were clearly aligned, since the BBWF is fiercely embracing evolution to cloud. Here are some core themes that emerged as I shared some of Cisco IBSG’s findings at the conference:

Cloud 2.0: Most service providers (SPs) have already launched an initial cloud offering and are now beginning to measure scaling and growth. The initial offering is often a stand-alone cloud solution, typically focused on infrastructure as a service (IaaS). Once their original implementation goes live, SPs often need to focus on the following improvements: Read More »

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