When I meet with customers and analysts, I’m often asked about Cisco’s Cloud Computing strategy. Many of us have written about it before, including Lew Tucker (Cisco Cloud CTO) and other executive leaders. While we talk about technology innovation, an open ecosystem of partners and driving new ways for customers to solve business problems, there is a key element that is sometimes overlooked. That element is Cisco’s stated direction NOT to compete with our customers (service providers or systems integrators), instead focusing on delivering the critical infrastructure (hardware and software) for building private, public, hybrid and community clouds.
While many of our partners agree with this approach , some of our competitors do not. Fair enough, everyone needs to figure out their own business models. One of the byproducts of our strategy is that we’re able to take the learnings from certain market segments and quickly apply them to other market segments. We’re not restricted in trying to put together the best possible solutions for our customers. In fact, we’ve created Cloud Builder programs to encourage our Channel Partners and Services Providers to work more closely together to solve customer needs. Read More »
Based on the positive feedback I received from my Cisco UCS videos, I decided it was time to tackle a slightly more complicated set of topics. While it’s fairly easy to come up with a set of keywords that spell out C-I-S-C-O, sometimes it’s valuable to take off the training wheels and go a little broader. So in today’s video, we combine the simplicity of M&Ms with the complexity of VMs. How do we take technology that provides tremendous value to customers and explain it in a way that’s fun and easy to replicate? Well, let’s see what happens… Read More »
With all the news over the last few days regarding the continuing growth of Cisco UCS, sometimes it worth taking a step back to look at how we got here. For me, I took a look at a blog post I wrote in March 2009 (pre-FCS), and it’s interesting to see how much mindset shifting has happened in such a short period of time.
A couple of important things should jump out at you:
No company has greater experience in helping customers transition through technology and business shifts, as is evident by the diagram above. In today’s confusing IT environment, businesses look to technology partners they can trust to help them through transitions and deliver solutions that are ahead of the curve.
Two years ago Cisco entered the server market with the introduction of the Unified Computing System. Our competitors met the move with skepticism, blank stares and questions around Cisco’s market strategy. Our customers wondered what a networking company new about computing. We didn’t let the naysayers or the doubters distract us. We continued the hard work of innovation and communicating the architectural superiority of the Unified Computing System. Soon customers and competitors began to take notice. Read More »
I make no bones about it I love the Cisco Unified Computing System (UCS). Yes, you’re reading a Cisco Blog…so you’d expect nothing less, but understand I came to love the system long before I was ever a Cisco employee. In fact it’s the reason I’m here – well that and the paycheck. You can read a bit about my “conversion” here: Something to Believe In. Or if you’d prefer to watch me talk about the UCS as a GE employee take a peek here