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Customer Adoption Series: LinkedIn deploys MDS 9710 to reliably connect world’s professionals

A couple of months ago, we introduced the new Cisco MDS 9700 Series Multilayer Directors. The new Cisco MDS 9710 Director establishes a new benchmark for performance – delivering more than three times the bandwidth of any Director in the industry.  Since the launch, several of our customers deployed MDS 9710 successfully and reaped the benefit from it.

In this blog, let me share with you on how LinkedIn used Cisco MDS to solve their storage growth needs. Since the company was founded, it has enjoyed steady growth in members and revenues. In fact, based on LinkedIn’s calculations, LinkedIn adds more than two new members per second. This means that the company’s storage needs and storage area network (SAN) are growing fast, and its SAN switches need to keep pace. With more than 259 million registered members, LinkedIn is connecting the world’s professionals to make them more productive and successful.

 LinkedIn deploys MDS 9710

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16 Gb Fibre Channel Market adoptions: EMC 16Gb connectivity (VMAX) announcement

For about 2 decades, Fibre Channel has been deployed to support the most rigorous and demanding applications, and  is mainly because FC possesses certain characteristics that enterprise customers embrace, i.e -- reliability, performance and scalability.   16Gb Fibre Channel is one of the preferred choice for mission-critical applications that required deterministic low latency networks to connect to storage.   In addition to emerging technologies like FCoE and 40 GE, enterprise customers still continue to deploy Fibre channel for mission critical applications and this trend will continue for a while, due to huge  customer investment in FC infrastructure and how their IT departments are  organized.    According to Dell’Oro report (June, 2013), 38% of data center switch/director ports are projected to be 16 Gb FC during 2014.  

In order to support this demand for 16G, you may expect more product updates and new offerings from Fibre Channel vendors.  For example, EMC announced their new 16G FC storage networking connectivity that further extends EMC’s lead in the market.  Customers can now take advantage and future-proof their virtual data centers by deploying complete, end-to-end 16 Gb Fibre Channel connectivity throughout the cloud.   A couple of months ago Cisco announced high density 16G and FCoE platform –Cisco MDS 9700 director , which delivers superior performance—more than three times the bandwidth than any currently available SAN Director in the market.

Well, I want to be very clear, 16G is one of  several choices, when you are ready for convergence then you will have a choice of platforms that will support FC, FCoE and/or iSCSI, or all three!  You can future proof your storage infrastructure!!! (see figure below).  Cisco MDS 9700 (only director that supports both FC and FCOE in the same platform) + EMC solution enable customers to deploy Teir 1,  16Gb storage infrastructure and scale efficiently.

EMC 16G Conectivity

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Data Center Transformation: Impact on Storage Networks

The increase in enterprise data storage needs coupled with longer data retention periods (mandated by legislation and compliance regulations) is leading to large growth in storage infrastructure: more backup, complex archive and disaster recovery, and increased requirements for resources, such as space, power, cooling, storage, and personnel. While businesses are trying to reduce their CapEx and OpEx, they are challenged to lower their storage infrastructure investments.  In order to be more responsive in a highly competitive marketplace, organizations are transforming to support the 21st century needs, by being more agile and efficient in delivering centralized applications and services to a geographically distributed customer base. To accomplish these goals, organizations are consolidating data centers, adding virtualization technologies, and leveraging cloud architectures. These initiatives, along with others, are imposing significant strain on storage networks

 Now the question is how do you consolidate and virtualize Storage efficiently and support DC transformation? Is it by enabling FC or FCoE or iSCSI or NAS ?

May be, the answer is — “Multi-protocol Storage”… To provide highest reliability, scalability, and performance, organizations have traditionally deployed Fibre Channel storage networks and some will continue to do so.   FC is still the preferred choice for enterprise (large and small) and market transition from 4/8 G to 16 G is the best proof that FC market is strong and growing. While FC is growing,  Ethernet based Storage solutions ( i.e.FCOE, iSCSI etc) is also gaining mindshare and some of our progressive customers use end to end FCOE  and  other Ethernet based Storage protocols to reap  benefit of convergence.  Cisco solution enables true convergence by combining the power of Ethernet and Fibre Channel (FC) technology.

 If you like to learn how to design your converged storage networks, please attend the: Design Zone Webinar Series: Next topic -- Network Convergence in a Unified Data Center -- Register: Sep 10 2013  8:00 AM  PST. This session will help you understand how FCoE technology can be deployed incrementally in the evolving converged data center designs. Learn how to design and deploy real-world converged storage networks with a number of real customer examples

Sep 10th 8:00 AM PST

Design Zone Webinar

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Cisco Innovations, Moving Big Data and Additive Manufacturing

September 5, 2012 at 9:51 am PST

As Kevin Sullivan points out in his recent blog, partnerships are an important strategic approach to today’s R&D and innovation.  Kevin recommends strategies that industry-winning manufacturers can follow.

Investments in innovation are exciting.  They inspire creativity and they fuel our economy.

What an afternoon of innovation looks like at Cisco

I was thrilled to discover that an institute for manufacturing innovation was recently launched in Youngstown, Ohio.  This effort embodies a publicly and privately-funded partnership aimed at fueling R&D and innovation.  Along with the U.S. federal government, a consortium of impressive manufacturing firms, universities, community colleges and non-profit organizations formed a partnership called the National Additive Manufacturing Innovation Institute (NAMII).  They contributed a combined $70M to the Youngstown manufacturing innovation effort.

Motivated resources from a variety of academic, manufacturing and business backgrounds will come together to advance technology and manufacturing.  And what will this Youngstown institute focus on first?  Additive manufacturing.  What is additive manufacturing?  It’s the more formal name for 3D printing.  And it’s quite cool.

But what does 3D printing have to do with Cisco?

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