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Making Money in Internet Video

If you are a service provider, the title of this blog probably has you shaking your head. SPs know only too well that Internet video is costing them money because of the expense of maintaining an infrastructure capable of delivering high-quality online video. The good news is that there is a way to monetize that demanding video traffic.

In 10 to 15 years, Cisco Internet Business Solutions Group (IBSG) estimates that consumers will be watching Internet video as much as 50 percent of their video-watching time. Rather than panicking at the thought of supporting that magnitude of video traffic, SPs should be thinking about how to turn it into profits.

SPs have a strategic advantage over current content delivery network (CDN) providers; traditional CDN services allow content providers to bypass Internet congestion points, but do not allow them to bypass potential congestion points within the SP network that provides Internet access to consumers. CDN services delivered via the SP’s network are delivered by CDN caches placed much closer to the final viewer, reducing the probability of having congestion issues over the delivery path.

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Advanced Video in Spain

Sometimes it’s easy to get caught up in the video bonanza happening in the U.S., and forget to notice the groundswell of advanced video activities in other parts of the world.

Well, we’re here to tell you: Advanced video is alive and well in Spain. This week, we formalized an ongoing partnership with ONO, the largest cable operator in Spain, and the country’s leading broadband service provider.


Fernando Meco, ONO’s TV Product Development Director

Technically, the announcement means we’ve successfully deployed our DOCSIS 3.0-based CMTS, linked over ONO’s extensive fiber optics network, to our 8685DVB HD-DVR media servers – hybrid set-tops, containing both MPEG and DOCSIS tuners. Read More »

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Cisco Simplicity Videos

A few weeks ago, at the 2011 Consumer Electronics Show, we introduced Videoscape – our vision and product portfolio for re-inventing television in a way that bridges broadcast, Pay TV, online, on-demand, social media, and communications.

What does that really mean? Check out this series of four shorts , created to add depth and context to the notion of television, re-invented. It’s all about what Videoscape can do for service providers, to dramatically improve how people consume television.

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The History and Future of TV

From the first electromechanical television (the “pantelegraph,” in case it slipped your mind…), to the 64 million people who tuned into a website to view the 2010 World’s cup — and for the 168 years separating those two events — the ways by which we consume video entertainment morphed many times over.

Experience television’s transformation yourself by clicking into The History and Future of Television. It’s a comprehensive compilation of the technical and societal influences that shaped television – to learn from the past, and move with confidence into the changing landscape ahead..   Read More »

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Light Reading: IP Video Migration

In this ‘IP Video Migration’ video series, produced in conjunction with Light Reading, three Cisco executives discuss what it will take – strategically, operationally, and culturally – for service providers to make the transition to IP Video.

In the introductory overview, LightReading.com analyst Jeff Baumgartner and HeavyReading.com analyst Alan Breznick set the stage for the discussion: Why cable operators are pursuing an IP video strategy in the first place, why 71% of MSOs surveyed by HeavyReading.com are either in trial or planning to be in trial with IP video, and how operators are better positioned to offer services over IP than existing and would-be competitors.

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