By Conrad Clemson, VP of strategy, Cisco Service Provider Video Technology Group
Well, we’re nothing if not patient. For those of us who’ve been active in cable VOD (video on demand) since it began, 12+ years ago, it’s totally great to finally see glimmers of acknowledgement for the category. It’s like knowing your kid is truly gifted at something, but not seeing validation of it until a dozen years after it seemed “time.”
I’m talking about this item, from the May 20 edition of the New York Times. Titled “Viewers Start to Embrace Television on Demand,” it plucks out all kinds of killer data points — like the fact that VOD views of ABC shows are up 32% (without fast-forward) over the last year. Cisco’s own VNI forecast issued 5/29 shows that VOD will be the fastest growing and highest penetrated residential TV service globally, with 402 million subscribers, reaching 29% of digital TV households globally by 2017.
Of course what started as movies on demand has changed over the years. It’s now more like Read More »
If you’re reading this, chances are high that you’re on your way or already in Washington, D.C., where you’ll spend the next few days attending this week’s Cable Show. We’re there too, not surprisingly, with a lot to share with our cable friends and colleagues. And I do mean a lot. Let’s see if I can be brief about it.
By now (I hope!) you’ve heard about our Videoscape Unity platform. That’s the one that’s focused on a sophisticated but easy-to-use, consistent interface that blends video, social networking and other information, using the best screen for experiences that are personalized, synchronized, and more social…All at the “speed of now.”
At the Show, we’re highlighting the Videoscape Open API framework, an Read More »
Last year, when I blogged about CCAP at The Cable Show, current events centered on phasing, and how to prepare plant and infrastructure for the unified QAMs of CCAP — while the gear itself was being architected and built.
This year’s Cable Show kicked off with a … well, with a flash mob! First one ever for this event. All very exciting, if you ask me, or the hundreds of other cable onlookers on hand at the Boston Convention Center this morning.
Here’s how it went down: When the Show floor opened yesterday, at 11:00am, attendees mixed it up with 100 or so professional troupe dancers, some dressed in green stretchy suits, head to toe, with signage: “Don’t miss the event of the Show! Imagine Park, today at 11:30am! Be there!” Mysterious.
When Cisco Fellow John Chapman took the Imagine Park stage at about 11:40am, it wasn’t to talk about CCAP, or the future of DOCSIS, or anything else, for that matter – because the green people and flash mobbers took over, in a big way. See for yourself:
But flashmobbing isn’t all we’re doing in Boston to shine the spotlight on the many good things happening in cable technology. We’re also glad to announce our work with Bright House Networks, to help businesses and school districts manage the security risks that come with the “BYOD” (bring your own device) realities of today.
Specifically, we’re working with Bright House to help the nation’s 10th-largest school district, serving 179,000 students, with a cloud-based managed services mix (IP VPNs, security; unified communications to come) to more than 250 sites. More here.
On the floor, do please come by Booth #1453, to check out our brand spankin’ new DS384 line cards, for our RF Gateway 10 chassis. Why you care: 10 cards, each capable of 10 Gbps. Apply one for redundancy, still get 160 Gbps of potential downstream throughput. Hello, full spectrum!
All in, it’s a great cable week in Boston! We’re here ‘til Wednesday afternoon, come on by.
Meanwhile, check out what John Chapman has to say about DOCSIS:
By Mark Palazzo, VP/GM, Cisco’s Cable Access business
As industry vendors, we go into every tradeshow mired in details. From the packed meeting schedules to the booth demos (things go much better when they work…!) to the evening events with customers and industry colleagues, it’s far less glamorous than our non-convention-going friends might think. Right? Then there’s struggle to get the suitcase zipped, with the new tonnage of stuff needing transit back to the office.
It’s only afterwards, with a weekend in between to parse the major themes, that the answers come. I’ve checked in with several Cisco colleagues who were on-site in Chicago for The Cable Show last week. We’re in agreement that if the question is “I saw the whole thing! What happened??” in terms of this year’s blur of a Cable Show, our short list goes like this:
Optimism reigns in cable. In years past, and especially last year, it seemed that a miasma of anxiousness blanketed the cable industry, led by fears of over-the-top video providers – and especially Netflix, as a contender for the industry’s own video-on-demand business. This year, we went into the show fresh with knowledge that Netflix traffic continues to gobble up broadband capacity — yet the sense of optimism amongst service providers was unmistakable. To me, it almost felt like the buoyant good will of the go-go-franchise years, in the late ‘70s. With continued evidence that DOCSIS can see the industry through even the heaviest of bandwidth-heavy times, coupled with significant advancements in both “cloud” and “client” – it’s gratifying, as a vendor company focused nearly entirely on network, client, and cloud! Read More »