Internet Retailer Conference and Expo 2013, being held this year in Chicago from June 4th to 7th at the McCormick Convention Center, is expected to draw more than 9,500 attendees.
I am excited to be presenting with Parvez Patel, senior director of E-marketing at Grainger, on the B2B Social Media Track this Thursday, June 6th from 1:45pm to 2:30pm CT on the topic “Social marketing for b2b: It’s not just for b2c anymore.”
In this session, Parvez and I will present and take questions on the following:
- The vision and strategy for Grainger and Cisco retail marketing when it comes to B2B online and social media
- Examples of B2B social media marketing
- Lessons learned from our respective work on B2B social media — what worked and what didn’t.
Please join us this Thursday, June 6th at 1:45pm CT at the McCormick Convention center at IRCE 2013. I will also be tweeting and posting pictures about the event on the Cisco Retail Facebook and Twitter feed.