The great (relatively) untapped kingdom of ‘indoor wireless’ may be the next great frontier?
With expectations of WiFi connectivity for just about any business we visit these days, there is no reason this next step for making the physical world more accessible should not be adopted. Indoor location services offer the chance for us to use our ever-present smart devices to navigate large facilities easier than ever before. This also represents great opportunity for retail to touch (and measure) customers better than ever before as the struggle between bricks and mortar vs. online shopping continues.
Fierce Broadband Wireless covered the recent Qualcomm and Cisco announcement around Hotspot 2.0 and Passpoint and you can see how this continues to heat up. It is valuable for so many reasons.
We do a lot of shows about video of course. It’s always a challenge I think when it comes to defining what the unique value of a given story needs to be. In this case, we were not featuring newly announced technology, which greatly simplifies the direction for us -- but we were considering what we thought were some unmet needs.
Our goal for this episode: To make Cisco video for collaboration more approachable for every customer.
Cisco does a lot of things in the broad category of ‘video.’ With more than 8,000 engineers working on video innovation, Cisco is a video powerhouse. Our teams have filed 1,700 video-related patents in the last five years. Innovations include TelePresence, Videoscape, Show and Share, Media Experience Engine, and Pulse Analytics. Internal innovation has been augmented with acquisitions including NDS, TANDBERG, BNI Video, Inlet, and ExtendMedia.
As we talked to customers and experts within Cisco, we kept coming back to a structure best defined as ‘where are you now’. In other words, video itself is not new as a concept…but as we narrow down to say this is about interactive video…it became helpful to consider where most Cisco customers might be starting from:
Cisco Voice -- you are familiar with call manager but have not explored the video capabilities inherent to the platform.
Telepresence - you have some high quality video deployed but its special…only for high end events or people.
Tandberg -- you are good with video but its a distinct system from your other communications -- Cisco or otherwise
Third Party and Cave Dwellers -- Anything from non-Cisco mixed environments to the luddites among us.
The assumption is that video is valuable and that the more pervasive and simple it can become in your organization, the more competitive and nimble you can be. So, with value established, the question becomes about execution.
Our executive guest has a very diverse business and video background who joined us from Tandberg. Jacob Nordan is Senior Director of Product Management for the Collaboration Business Unit. Powers had the honor of hosting his interview. Jacob set the tone for us by highlighting not just our success with various customers, but specifics around how these leaders were using video to pioneer change in their business.
Nathan Shaw joined us for our segment on ‘Understanding Video Endpoints.’ Nathan has been a guest on our show dating back to the very first Telepresence show we did where we helped him load up a Toyota 4-Runner with a CTS 500 so we could get it in the studio. Nathan is an awesome guy with a great background -- AND…he is a gushing, proud new father. Could not be happier for him…and very impressed with his photography skills.
From endpoints, we pursued ‘Understanding Video Infrastructure’ with Cynthia Lee. She was a bundle of energy grabbing the pen from Jimmy Ray to help us understand where things like MCU’s and Border Controllers become important to achieve certain video communication objectives.
Jimmy Ray did a Master Class on the intersection of video and security. Its was pure fun with Network Address Translation (NAT), Application Level Gateways (ALG)…avoiding risk and things that will go bump in the night.
We stole a segment from our upcoming new BizTech show that covered some advancements in using ‘Remote Expert’.
We wrapped up with Phil Marachel. We wanted Phil on to talk strategy as he is with our Cisco Services team. His street creed for video is fantastic however as he was doing video way before it was mainstream. As an engineer Phil worked on the biggest systems from PictureTel, the first MultiPoint bridges from Accord…all giants in the earlier years of video.
Hope you enjoyed the show. This is officially episode number 126 of TechWiseTV and we are loving the support you all continue to show us.
We had some sneak peeks at CiscoLive in London but as you probably know by now, this stuff was just formally announced last week. Several demos worth looking at give you the foundation for what is important. Shashi Kiran is leading this effort and you can always count on a good quote:
“Cisco takes Unified Fabric to the next level delivering compelling customer value in an evolutionary manner, we offer a switch with the industry’s highest 40GbE density per rack unit, the simplest solution for the hybrid cloud model, and the most extensible network controller.”
Interesting….tell us more…
Three areas of innovation: How we Scale (Nexus 6000), how we enable the Hybrid deployment model (Nexus 1000v InterCloud) and how we open it all up with Cisco ONE (Open Networking Environment)
I was really impressed with Cisco Live London..for those of you who took the time to shake our hand and say hello…THANK YOU! You make us feel like geek rock stars! Good thing the doors are really big at these conferences so my inflated ego could still make it through. I mentioned our Fundamentals of Converged Wireless and Wireless Access yesterday…but there are a few more detailed videos surrounding this Unified Access Launch that were definitely worth mentioning.
First off -- Jimmy Ray gets with Muhammad Imam so that he can demonstrate the new controls for QoS on wired or wireless now.
We circle back with another friend, Sachin Gupta, to hear what kind of feedback we are getting back from both geeks and others who have actually already deployed the Catalyst 3850. The pricing is extremely attractive on this…no extra cost even though this is a HUGE revolution from the previous 3700 series.
Perhaps a bit overshadowed, but really should not be overlooked, are the changes we see within the 5760. As the first IOS based Wireless LAN Controller -- this new release has identical commands for configuration and management as you do with the 3850. Great example of the ONE Network we speak of now on such a regular basis.
Lots of big announcements around the new Catalyst 3850 that are very very interesting for how we design networks. Check out our latest ‘Fundamentals’ to fully appreciate what has been accomplished here!