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Satisfied Customers Aren’t Necessarily Loyal Customers

Retention Trumps Satisfaction For about a decade, JD Power and Associates has been asking consumers to rate their satisfaction with insurance companies on a simple scale of 1-5. This summer, a study of the auto insurance industry found satisfaction, as measured by this simple survey, to be at an all-time high (2012 U.S. Auto Insurance […]

December 4, 2012 • 2 min read