Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer.
This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers. The message that resonates with customers today is not what “we the company” do, but how we help our customers succeed and thrive long term. As marketers, this means exercising foresight on our customers’ behalf, as well as advocating near-term solutions to help drive their success.
As a marketer, implementing these B2B best practices is the best way to enhance this focus on customers: Read More »
Hi All! For this video my trusty film crew and I are still here in Orlando for CiscoLive 2013 and got in some great interviews! In this episode I learn about Smart Connected Vehicles (and why you shouldn’t hack them), meet with Chris Tillett (@christillett) of Halifax Media Group and find out why the new Cisco ISR 4451-X is the router for him, I get to sit in and program the Delorean time machine we had in our booth, and JOHN CHAMBERS GIVES ME AND MY TRUSTY FILM CREW A THUMBS UP. Yes, that needed all caps, because it is awesome and I didn’t even realize it until the episode was posted! Also, I tested the tensile strength of the CiscoLive sign.
If you live in the San Francisco Bay Area, you know the top news story today is that employees of the Bay Area Rapid Transit, known as BART, have gone on strike, leaving commuters with no rapid transit options. BART is the country’s fifth busiest transit system and carries 400,000 riders on an average weekday. Read More »
Reduce the barriers to mobile productivity while making sure the corporate network is secure. Impossible? Seems like it. But that’s what the business continues to demand.
SAP Afaria support for Cisco Identity Services Engine (ISE) is a key component of policies based on conditionality that attempts to negotiate the gap between employees who want to use their own mobile devices and good security practice. Employees want to and should control their personal devices. But they also want to use those devices for email and to access services on the corporate network. So while it is true that the employee can install any software on their device, they should know that only compliant devices can get email and access to the corporate Wi-Fi network. In some circles, this is known as “carrot” (do not install apps that put corporate information at risk) and “stick” (if you do, email is blocked on that device and no access to the Wi-Fi). The value to IT is that the enterprise network has an additional level of security -- only mobile devices that are under management and deemed compliant are granted access, period.
In addition, now that you have ISE and SAP Afaria working together, you can answer questions like what percent of Afaria managed devices connect to the Wi-Fi network on an average day? And how does that vary between Boston, Brussels and Bangalore?
IT Managers and Administrators are looking for a single, holistic view into the compliance status of network identity across all regions with detailed visibility into all kinds of devices management information. They are looking for immediate insights into non-compliance devices trying to connect to network with drill down capabilities for root cause analysis of each kind of non-compliance devices.
SAP HANA running on Cisco UCS solves this by giving enterprises the ability to capture high volumes of data from all required external/internal sources – Afaria, ISE, HR systems, Microsoft System Center, etc. HANA brings together the ecosystem of technologies that provide different business controls, including app management, mobile identity and access management and mobile analytics. Customers can then generate real time analysis of Compliance trend/Posture Compliance across regions and types of devices with rich reporting & dashboard capabilities with great user experience.
The Taiwan city of Taichung was in the spotlight twice this year. Not bad for a place few had heard of in most parts of the Western world -- at least until the Academy Awards broadcast in February. During that event, Asian-born director Ang Lee, after being named the recipient of four Oscars for his film Life of Pi, thanked Taichung in his acceptance speech for its technical prowess. Those bragging rights were celebrated. Four months later the city had something else to claim. In June, the city’s Secretary-General (the equivalent of City Manager in the United States), Ms Ching-Chih Liao, stood on the stage at Steiner Film Studios in New York to accept the Intelligent Community of the Year award on behalf of Taichung’s 2.7 million citizens and its charismatic mayor, Jason Hu. An international jury and a research company had ranked this city higher (by a few hundredths of a point) than the six other communities that had been invited to New York for their impressive achievement as innovative, job-creating places which used technology to enable growth.
Madame Liao noted the hard work that her community has done to balance its rural and urban economies, and the role that both broadband and the cloud play to support an infrastructure upon which innovation and technology companies thrive and add value in a place once known as “The Mechanical Kingdom.”
To understand why Taichung went so far in the awards program, it is important to understand that it first grasped the basic importance of the layer of physical infrastructure (telecommunications) and how it would next lead to its ability to exceed at ICF’s other five criteria, including innovation and a knowledge workforce poised to grow its middle-class.