A few weeks ago with the introduction of the 2012 Cisco Connected World Technology Report (CCWTR), we asked San Franciscans what they would give up in order to stay connected to the Internet and about what else they’d like to see connect to the Internet.

Meanwhile, we asked our Twitter followers and Facebook fans some of the same questions. We learned that when it comes to having the data on your phone deleted or skipping showering for a week, nearly 70% of you would choose to conserve water.

We also learned that over half of our fans and followers would rather lose their wallet than their smartphone and close to 90% would sooner cut the cord on their cable TV subscription to keep their smartphones.

These anecdotal findings are consistent with what we found from our global survey. The 2012 CCWTR confirmed that this smartphone behavior is ingrained in 18-30 year olds. And while the drive to stay connected is global, the CCWTR uncovered a few regional differences as well. For example, the CCWTR found that nearly 2 out of 3 Canadian consumers say they use their smartphones for non-phone functions more than phone functions. In India, China and Korea, millennials said they were more likely to meet online with friends than in person. Latin American countries Mexico, Brazil, and Argentina were found to be the most Twitter-savvy countries by the Report and millenials in European countries were least likely to feel anxious about losing contact through smartphones.

How does your country stack up? Click here to view our interactive world map with CCWTR findings. Keep following the conversation at #DataInMotion.


Jessica Williamsen

PR Specialist

Public Relations