Generally, museums are pretty large places with dozens of exhibits and thousands of pieces of artwork to view. The National History Museum (NHM) in London is no exception. When museum brass discovered that there was a way for their visitors to be connected and not miss the things that they most wanted to see, you better believe that they spoke to Cisco about this solution.
With over 5.4 million people visiting the NHM, the museum understands crowds. And they also understand people and how they’ve grown accustomed to getting their information through their phones via public Wi-Fi. For the amount of people going through the museum every day, this type of wireless network needed to be big and Cisco had just the answer.
Using Cisco Aironet 3600 and 3700 Series Access Points along with Cisco Catalyst 5508 switches, a top-of-the-line wireless network infrastructure was created. Now people were able to connect to a robust, fast public Wi-Fi system the moment they walked in the door.
In addition to the network, Cisco Connected Mobile Experiences (CMX) was deployed. CMX run in conjunction with the wireless infrastructure are able to work together to detect and locate any and all mobile devices. The museum is provided this data, which it uses to understand visitor flow and what exhibits are most popular. NHM also uses this information to adjust, in real time, its plans to keep foot traffic flowing around the building.
Traffic flow isn’t the only information CMX provides, using the NHM mobile app, visitors are able to get interactive maps and event listings. It can also send alerts and push messages about areas that are busy, so that visitors can check out less-crowded exhibits before checking out the popular things. In the future, repeat visitors will be recognized when they walk in the door with a personalized message on their mobile devices.
This particular solution isn’t solely for museums. There are a lot of businesses out there competing for the same customers that you are. How do you reach those customers properly so that they aren’t missing out on your products? By applying the NHM’s mobility solutions—a robust wireless network coupled with Cisco CMX—to your organization.
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