The month of May holds a special attraction for me. Early in May, I was in Vegas covering a major Cisco Partner Event. Next week, I will be in Orlando to be part of all the excitement that Citrix Synergy 2017 brings to town. Several of the technology alliance partners I work with on Cisco ACI and Tetration Analytics front will be at the Citrix event. Amidst these synergies, I want to bring to your attention the significance of this year’s Citrix Synergy event.

The shift to digital business is disrupting every industry. How to turn that shift into competitive advantage is the focus of Citrix Synergy 2017.  At Synergy, you will learn how the workspace of the future can help us do more with our existing infrastructure and create more value for the business.

Citrix CEO Kirill Tatarinov kick-starts the event with his visionary keynote. Kirill will set the stage for our next chapter: the future of work. Kirill will share the Citrix vision, strategy and innovation that is powering the workspace of the future, which reimagines where and how work happens, enabling you to realize untapped potential for your business and say Yes to new opportunities—and make the extraordinary possible. Citrix Exec PJ Hough, SVP Products, is delivering the technology keynote and will share insights into how IT leaders can harness the power of an integrated portfolio of technology services that enables the secure delivery of apps and data to drive growth, increased productivity and efficiency for your organization.

Citrix Synergy 2017 is particularly exciting to me as our joint solutions featuring Cisco technologies ACI and Tetration Analytics and Citrix NetScaler have picked up considerable customer momentum since their market introduction. Okada Manila, YRC freight, Woolworth, DU and several other top customers have recently given testimonials on their positive experiences with the ACI-NetScaler joint solution, and I look forward to hearing more of these at the event. The most exciting news is, our valued customer, Okada Manila, has been chosen as one of the finalists for the Citrix Synergy Innovation Award. You can cast your vote today at www.citrix.com/innovation

In addition, technology training, access to industry’s top thought leaders and the customizable agenda and experience makes Citrix Synergy a valuable investment of our time year after year.

What’s top of mind from a Cisco Exec participation at Synergy? We’re excited to have Ish Limkakeng, Vice President, Product Marketing, Cisco Insieme Business Unit,  join Ash Chowdappa, VP & GM NetScaler at Citrix, for the Executive Directions track on Tuesday, May 23rd, 2017. The session will feature, among other things, how Cisco Tetration Analytics and Citrix technologies will deliver end-to-end solutions for our customers that make application deployments, both in the data center and cloud, more scalable and easier to operate. These integrated solutions will be focused around application dependency mapping, application segmentation, complete network and application stack visibility.

Next, our sponsored breakout session this year features high-energy speakers Robb Boyd and Lauren Malhoit, co-hosts for TechWiseTV, Cisco. Do not miss Robb’s session “SYN152: Powering your digital future with Cisco VDI solutions for Citrix on Wednesday May 24 at 9:30-10:15am located in Orange County Convention Center, West Concourse, Level III, W311E”. In this session, you’ll also hear from Cisco customers who have successfully implemented VDI and how that has benefited their business. Robb and his guests will also unveil what’s new in HyperFlex, Cisco’s one-year-old and 1,200+ customer–strong hyper-converged offering. So don’t miss this fun-filled yet educational session. You may walk away with a MacBook Air!

I do not want to take away all your excitement by divulging the full details, so I ask you to attend in person to get the full immersion experience.

After the keynote, the world of solutions beckons you with a wide range of technology showcase from industry-leading vendors, and I want to welcome you to the Cisco booth #202 where the action is unlimited. This year we are offering solution demos and Mini-Theater presentations featuring Desktop virtualization, Hyper-convergence, Networking Analytics (Tetration), SDN (ACI), and Cloud technologies to name the highlights.

In particular, check out our demos featuring the three modes of deployment we have introduced recently with the Cisco ACI- Citrix NetScaler joint solution. Read my blog on the flexible deployment modes.  In addition, we are pleased to bring to you a teaser Cisco Tetration-NetScaler demo that shows the breadth of capabilities in networking analytics between the two companies.

The Cisco ACI – Citrix NetScaler joint solution features prominently at the Cisco demo Pod and the Mini Theater this year. We have many mini-theater presentations on this topic alone.  We also have a demo and presentations featuring Cisco Tetration Analytics and NetScaler. Stop by our booth and get a live demo from our experts, and learn how to automate deployment of NetScaler L4-L7 services using ACI policy framework.  In fact, we can give you a modular walkthrough of the solution whether your interest centers are around the ACI Fabric, Cisco APIC policy controller, the newly introduced “Service Manager Mode of deployment”, Citrix NetScaler etc. In addition, we can provide you with a quick overview presentations at our Mini theater that runs round the clock. There will be daily presentations on the ACI-NetScaler, and Tetration-NetScaler joint solutions, and I hope the theater experience will complement the insights you gain via demos. We also have white-boards to dive deeper into cross-architectural discussions should you decide to explore further. There is never a dull moment at our Cisco booth this year as Cisco UCS and HyperFlex with Citrix desktop virtualization, Cisco ACI and Tetration Analytics, and Nvidia GPU demos offer the latest in technology innovations from Cisco and its Partners.

It is not all hard work and no play. In closing I want to touch on the entertainment scene that’s in store for you.

Get ready for an unforgettable Final Night Party; Citrix is taking over Universal CityWalk™ and the entire Universal’s Islands of Adventure™ theme park, with thrilling rides, tempting dining, and entertainment from live reggae to karaoke – reserved just for you! At 8:30 p.m., the party moves to Universal’s Islands of Adventure™, where you’ll enjoy snacks, dessert and drinks through the park. Featuring themed lands and cutting-edge rides, Islands of Adventure™ promises excitement around every bend. It’s a universe of action and excitement—and it’s all yours.

I look forward to seeing you all in person next week.

Related Links






Ravi Balakrishnan

Senior Product Marketing Manager

Datacenter Solutions