Though Cisco is a proud technology provider of the Winter Olympics being held in PyeongChang, South Korea, sadly we are not a medal qualifier in any of the 102 events across 15 different sports. We did participate in our Olympics of sorts held last month though, in the form of the IT Brand Pulse Awards 2018, in fourteen product categories. (See full survey results)

The result was a clean sweep of all the available awards ( 25-100Gb Ethernet Switches) in a Chloe Kim-type performance versus formidable competition. The IT Brand Pulse team even mocked up the awards to look like gold medals for each category (Market, Price, Performance, Reliability, Service, Innovation), appropriately enough. OK, fine, that might have been pure coincidence. ( Press Release )

When Cisco first introduced the Nexus 9000 Switches a few years ago, we did so with it being the foundation for next-generation data centers. Today the Nexus 9000 powers Intent-Based Data Center networks that helps organizations develop, deploy, and run their business-essential applications and workloads quickly, securely, and reliably across the multicloud.

The Nexus 9000 achieves this by delivering proven high performance and density, low latency, and exceptional power efficiency in a range of form factors. And even more gratifying than industry plaudits is the fact that the Nexus 9000 has gained 15,000 customers already with that installed base growing larger every day.

As the worldwide leader in all things networking, Cisco competes in multiple technology categories somewhat like Pita Taufatofua, who competed in both the Summer and Winter Olympics for his country but is more well-known for having marched shirtless in sub-zero temperatures during the Opening Ceremony. OK, I’d like him to try that in some of the data centers I’ve been inside of.

Anyway, Cisco also took a medal as the Market Leader in the Fibre Channel Switching and Performance as well as the leader in Performance, Reliability, Service & Support and Innovation categories. This medal haul was based on the agility, efficiency, responsiveness, and cost savings of the Cisco MDS Family, which is the cornerstone of Cisco storage networking portfolio.

While we do not design and build these leading data center networking solutions merely to collect industry awards, it is nice to be recognized. However, our true reward is knowing that we’re helping our customers chart an effective and efficient path to their data centers of the near future. That’s a gold medal winning goal in our books.

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Tony Antony
Sr Marketing Manager



Tony Antony