I recently wrote about how Cisco is helping customers more effective manage massive amounts of data, types of data and unprecedented distribution of data. This will be one of the toughest challenges brought on by the Internet of Everything (IoE) and, with solutions such as Data Virtualization and Big Data Warehouse Expansion, Cisco is enabling our customers to meet the challenge head on of bringing all of this data together in ways that are meaningful to business users.
After the business can access and view all of this data, however, the question becomes…now what? The next challenge is to extract insights from the data to make better business decisions. After all, more data is only good if you use it to make better decisions than you would have made otherwise.
The rules of customer and business relationships are constantly changing due to technological innovation and consumption patterns. Analytics can reveal patterns in customer data that affect business processes and outcomes. Advanced analytics is different than reporting because it prescribes what to do, or predicts what is likely to happen, instead of just reporting what has already happened.
Utilizing the network to securely connect data throughout the IoE, whether in motion (streaming) or at rest (historical), is the future of advanced analytics. For a retailer, it will give them the opportunity to take intelligent actions to engage customers directly at the point of purchase and in real-time. But it’s so much more than that. What can real-time analytics in retail tell us about how to serve customers more effectively? What can real-time analytics in manufacturing tell us about how to make the workplace safer? What can real-time analytics in healthcare tell us about how to better treat cancer patients?
When our customers can accurately predict outcomes by combining years of historical data with real-time information, they can drive better decisions…better outcomes.
Interested in hearing how Cisco is paving the way to the future of analytics? Please join us for a webcast at 9 AM Pacific time on October 21st entitled ‘Unlock Your Competitive Edge with Cisco Big Data and Analytics Solutions.’ #UnlockBigData
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