Avatar

Erin Hatfield

Global Industries Integrated Marketing Manager

Cisco Meraki

Erin Hatfield is a marketing manager leading the Cisco Meraki global industry strategy. A self-proclaimed word nerd, she has a lifelong passion for storytelling and editing. She has an extensive background developing and managing marketing and communications strategies for various technology providers in the collaboration, IT, professional services, and software development industries.

At Cisco, Erin specializes in creating customer-first marketing strategies designed to attract, convert and retain CxO, IT and LOB customers, spanning websites, email campaigns, long-form pieces, blogs, webinars, newsletters, and social media.

When she’s not writing or strategizing about technology, you can find Erin with her nose in a book, cheering on whatever sport is in season, or binge watching the latest tv craze.

Articles

February 22, 2017

INNOVATION

Positioning Your CIO for Success

2 min read

Here are four technology commitments that can help CIOs lead innovation within their IT departments and companies.