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Social Media Mindset fostered with the help of IDEO

October 25, 2011 at 12:21 pm PST

I’ve been with Cisco for about 11 years with a few breaks in between and I’ve always been in awe at how technology advances each time I return.  I think back to Eudora email and conference call bridge scheduling via Meeting Place.  Anyone else remember those days of simplicity?

My mindset has had to change and adapt each time I have returned.  With the help of the “The Mindset” book by Carol S. Dweck, Ph.D., I had at least prepared myself to have a “growth mindset” when coming back to work each time.  I have to admit I still battled the fixed mindset of “I may fail at this” from time to time.  Regardless, I chose to press on and adapt.

The biggest mindset shift for me in the past few years has been all things related to social media such as Facebook, Twitter, YouTube, Flickr, LinkedIn, etc.. We are now connecting with customers in real time and listening to their thoughts, concerns and feedback.  Much has changed from filtered feedback via press and analysts, to today where listening data is being viewed and responded to in real time.  These advances have all required me to incorporate a social media lens into the overall strategy and tactics of my job.

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