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New #SocialRoundup: Why Brands Are the Real Winners At The Super Bowl and GRAMMYS

…to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we visit the stadium turf and the concert stage to see how brands leveraged the Super Bowl and the GRAMMYS to drive awareness and engagement with their audiences. Brands Make Winning Plays During Super Bowl XLIX The New England Patriots’ 28-24 victory over the Seattle Seahawks was the most watched TV show in U.S. history. The challenge for br…

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Cisco Networking Academy Dream Team: Day One at NBA All-Star 2015

…s assigned to the Barclays Center in Brooklyn, New York — the home of the Brooklyn Nets. I had heard about this stadium before, but I’d never been there. I had to figure out where to go once I got to Grand Central Central Station, which was a little confusing. But, I found the number 4 subway after asking a few local travelers for directions. They were very helpful and made the trip very easy for me! I was mesmerized by Nike’s NBA adv…

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Big Results at the Biggest Events

…the major sports venues throughout the world will be connected. Consider this – five years ago, Cisco Connected Stadium Wi-Fi, the only high-density solution of its kind, was in the development stage. The pace of innovation has been exponential, and this past month, AT&T Stadium, host of the NCAA National Championship Game, saw nearly five terabytes of data come across the network. To put that in perspective, the entire printed works of the U…

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Leverage Your Existing Wireless Infra to Manage iBeacons

…signal transmitted by these beacons and respond accordingly when the phone detects them. Imagine the fans at a stadium with their ticket and seat number automatically pulled up as they walk inside an arena. Imagine the passengers at an airport heading towards the ticket gate with an automatic notification popup that pulls up their mobile boarding pass ticket ready for inspection. We believe that iBeacon technology is a big step forward towards b…

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Any Given Sunday and the Internet of Everything

On any given Sunday, or Saturday, in stadiums across the country powered by Cisco Connected Stadium Wi-Fi, an average of 2 terabytes of data are coming across the network and tens of thousands of unique connections are being made. This means anywhere from 20-50% of ticketed fans are using their mobile devices to engage. Extrapolate that out to stadiums around the world holding soccer/football, rugby, basketball and other sporting events, and on…

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