Tomorrow I’m heading to the Nonprofit Technology Conference (NTC) in San Francisco with several colleagues from Cisco’s Corporate Social Responsibility (CSR) team.
You may be wondering, “What does a global corporation have to do with nonprofits?” I worked in the nonprofit field for ten years before I joined Cisco, so I can answer: Everything.
We are still in a down economy. Individual donors are able to give less, and governments have been forced to cut social programs. Businesses, especially technology ones, are often innovative, entrepreneurial, and run by people who think giving back to society is important.
For organizations struggling to solve the world’s biggest problems today, corporate involvement is essential.
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Tags: corporate social responsibility, CSR, feeding america, hunger games, impact multiplied, nonprofit technology conference, NTC, nten, world food program, world food programme
UPDATE: Molly’s story was on CNN today (3/8/12). Take a look!
Today Cisco’s Corporate Social Responsibility (CSR) team had the unique privilege of bringing together two seemingly different groups of people: children who live in a slum in Nairobi, Kenya and their “video pen pals” in Rome. Cisco hosted the event using its TelePresence technology to support the World Food Programme’s video series “Molly’s World: A Girl Films Her Life in a Nairobi Slum.” (Learn more about the Molly’s World video series in my previous blog post.)
We multiplied the impact of this event by broadcasting it live to a worldwide audience via CiscoTV’s Ustream channel on the World Food Programme’s Facebook page. Children in classrooms from London to Brazil to Australia submitted questions through Facebook and Twitter, and Molly and her friends answered them live via Ustream. Read More »
Tags: africa, Cisco, corporate social responsibility, critical human needs, CSR, hunger relief, impact multiplied, Kenya, Nairobi, social investment, society, United Nations, wfp, world food program