This Friday starting at midnight marks the official start of the holiday shopping season for American consumers. After the traditional thanksgiving feast (Many Retail Stores are opening at midnight with specials) up to 152 Million Shoppers are expected to visit stores and websites this Black Friday Weekend, according to NRF Survey published in November.
As we approach this long weekend holiday, I thought I’d share a few articles that would make good reading while the turnkey is in the oven.
- Laura Heller wrote an article on Forbes Blog “The Point of Purchase” analyzing Walmart’s Black Friday Advertising as a reflection of trends for the retailers strategy this year.
- The publishing of the Neiman Marcus Christmas Book is always noteworth and this year is no exception. Neiman Marcus generates a huge amount of press coverage and brand exposure for the holiday catalog.
- Internet Retailer’s article “Thanksgiving is for Selling” examines the e-commerce promotions that will happen this holiday weekend.
I’d like to wish all the retail staff in the stores and web operations that I know will be working hard this weekend a Happy Thanksgiving.
See you all in January at the National Retail Federation Conference and Expo in New York City!