In the US, this is the time of year when holiday shopping kicks into high gear. From Black Friday to Cyber Monday and beyond, retailers begin their big push to drive nearly a quarter of their annual revenue. And whether their customers are online or inside a traditional store, retailers today have the ability to understand shopper behavior better than ever before. This information – from purchasing patterns and advertising effectiveness to dwell times and foot traffic – allows retailers to provide their customers with a more personalized, richer digital experience that’s more likely to result in a sale. It’s a win-win. And it’s made possible through an intelligent network that manages the data analytics, location information, security, and mobility applications that drive a more enhanced and personalized user experience.
Software plays an integral role in this intelligent network. Whether it’s driving data virtualization and analytics, for example, or enabling an application-centric private and hybrid cloud, or providing comprehensive threat protection – software plays a vital role. But even more than that, software enables businesses to be more agile and innovative with market and technology transitions.