More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.

We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:

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Tags: #ragancisco, best practices, Cisco, events, Executive buy-in, ragan communication, Ragan Social Media Summit, social media, social media best practices, Social Media Strategy

In case you have missed our tweet with the replay link to our Social Media Week at Cisco (#SMWCisco) which took place on February 14^th, you can access the recorded sessions here. We just couldn’t get enough of these wonderful speakers so we dared a few of them to tell us a truth about social media. Watch this 2-minute video to find out what Michael Brito (@britopian) from Edelman, Todd Wilms (@SocialB2P) from SAP and Jeanette Gibson (@jegibson) from Cisco had to say:

Edited by Christy Park (@christyjpark)

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Tags: #ragancisco, best practices, Cisco, events, ragan communication, social media, Social Media Strategy, social tools