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Appealing to the Omnichannel Generation – Catching mobile shoppers anytime, anywhere

Today’s consumers are technology enabled, capable of shopping any time, any location and geographically mobile.  Catching and keeping these shoppers are not easy tasks for brick and mortar or e-Commerce retailers today.

What are some innovative ways the retail industry is adjusting to the needs of shoppers today?

Online Commerce with Pop-Up Stores and Personalized Products

 

This was the scene in San Francisco this week where IndoChino, a menswear provider and tailor company, set up a one week temporary location on the busy Market Street.  Integrating made to measure tailoring, traveling locations and online storefront, this allows customers to get measured for custom suits on site and products delivered to home.

Future orders for personalized products can be placed online including shirts and accessories.  The result combines the scaling of mass production with personalized products, online customer service and only one on site visit in pop up store locations.

Retailing on Wheels -- Going to where the shoppers are

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Are You Taking Care of Your Customers’ Wireless Experience in Your Branches?

Traditionally, customer satisfaction is driven by product availability and the ability of the staff to assist the shopper and complete the transaction. This model today is being broken by the modern consumer who is playing by different rules.

In a recent New York Times article on younger shoppers who prefer technology to staff assistance, retailers like Nordstrom are discovering that customers are using mobile applications not just in remote locations, but right in the store requiring them to improve their store’s Wi-Fi experience.

In addition,

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