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Short Attention Span? Or Just American?

February 28, 2011 at 6:00 am PST

Sony’s US-specific informational video for its NEX camera runs 2:59. It’s set solely to music.  Sony’s video for the Japanese market runs 6:58 and has technical narration throughout.  That’s just the beginning of the differences.

Sayaka Katamura and Haruna Kawamoto did a nice informal analysis of the differences that Sony perceives when selling to the US and Japanese markets in a recent post on Ishmael’s Corner.  The takeaway? The importance of localizing storytelling.

Reading this article was particularly timely as my co-workers and I are planning an inclusion & diversity event for our Asia Pacific theatre.  We held a combination in-person and Telepresence video event in January that was well attended by our North American and European geographies.  Of course, that means that it was in the middle of the night for our APAC colleagues.  Ah, the joys of a global business. Read More »

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2010: A Year in Review for Cisco Eos

Year end is a natural time to sit back and take stock of what you’ve achieved throughout the year.  As we jotted down some accomplishments for Cisco Eos in preparation for this year’s annual pilgrimage to the Consumer Electronics Show, I realized  how busy 2010 was for the Cisco Media Solutions Group and the Cisco Eos social entertainment platform.

  • Over the last 12 months, the number of Eos-powered websites has grown to nearly 100 sites including some big names like Wenlock and Mandeville — the mascots for the London 2012 Olympics delivered by the London Organising Committee of the Olympic and Paralympic GamesKid Rock and Cisco’s own Do You Flip? site for all those user-generated videos coming in from the advertising campaign.  With 4-5 new sites come online per month we had to give up posting images of new sites on the wall when we ran out of room…
  • Traffic across the Eos-powered sites continues to grow and we’re now averaging 3.6+ M unique visitors and 15 M Page Views per month.  We saw a 20+% spike in November as a couple of sites made big content pushes going into the holiday shopping season.  Good news is that our Unified Computing System (UCS) based data centers continue to handle both the growing and dynamic traffic with minimal downtime.
  • The product and engineering teams continued to crank out features with 10 software releases taking place in 2010 that represented more than 300 individual features and enhancements.  Some of the big accomplishments include:
  1. Internationalization —  a big development focus for Eos in 2010, customers can now localize the  content and language for a site and manage it from the common Eos administrative application.
  2. Mobile applications -- in addition to delivering content to homegrown mobile apps, Eos customers can now launch and manage iPhone and Android mobile apps built on an Eos framework.  Here’s an example of an Android app built for the Variety Screening Series 2010.
  3. Audience and media analytics -- to help customers optimize the value of their sites, we now delivered detailed Audience and Media consumption analytics in the platform.  This is a first step in adding value through the interactions data available in Eos.
  4. Bulk management tools -- most homegrown media platforms don’t effectively scale beyond 15-20 sites because of the difficulty of maintaining and upgrading all of those sites.  The common administrative interface for Eos helps with some of those issues, but we also know we need to make it easier for customers to manage and grow all these great sites they’re launching.  To that end, we’ve delivered some of the bulk management capabilities customers need, but we’ve got a lot more we’ll be looking to build in the future.

The list of what happened in 2010 could go on, but we’re going to save some of that to share with you at CES and in the coming weeks.  Thanks to all of our customers, partners and readers of this blog for a great year.

If you haven’t already seen it, be sure to check out this video of CMSG SVP and General Manager Dan Scheinman for his perspective on trends in the media industry through 2010, and the increasing importance of social entertainment solutions like Cisco Eos in helping media companies grow the value of their online brands.

Cheers, and we look forward to continuing the conversation with you in 2011.

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