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Learn How Enventis Generates Leads and Sales with Virtual Tour Video

June 20, 2012 at 10:12 am PST

Did you know that 93 percent of B2B buyers use search to begin the buying process (Source: Marketo). What’s more is that most buying cycles are 70 to 80 percent complete before companies are even willing to engage with sales people (Source: SiriusDecisions).

With statistics like that, wouldn’t you want to ensure your online assets provide the most compelling information about your products and services? After all, the goal is to get prospective customers to the finish line, preferably with you.

Enventis, a Cisco Gold and Unified Communications Master Specialized Partner, did just that.

They know prospective customers have a lot of options when it comes to selecting a data center for their network, server, and storage needs. Enventis also knows those prospective customers would have to travel great distances to visit their facilities located in Edina, Minnesota. So they created a virtual tour to help save on travel time and money, while providing an accurate view of what their data center looks like.

Want to see their tour? Watch the video below.

I chatted with Enventis Senior Marketing Specialist Elke Zimmermann about the making of the Enventis Data Center Virtual Tour video, the results that came out of it, and tips for creating your own virtual tour.  Read More »

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Edison’s Predictions for 2011 – yes, there are still a few days left before 2012!

December 30, 2011 at 12:51 am PST

This is the time of year that some of us bloggers decide to pontificate about the New Year that’s to come and what it will hold. Well more of that from me and my colleagues in a few days time.

Edison - courtesy Library of Congress

With just a few days left in 2011, I see that the incandescent light bulb is on its last legs, according to legislation that passed through Congress in 2007, and is being enacted by the Federal government soon. California has already started it’s ban on the old light bulbs ahead of time – no more three-way light bulbs! What are we going to do now?! Poor Edison – one of his key inventions put out to grass as it were!

There are some things difficult to predict – Samoans will go to sleep tonight on Thursday and tomorrow wake up on Saturday, so that they can be more in line with their trading partners in the west, like Australia. That’s a way of localizing your supply chain. Who would have predicted that?

Manufacturing Gurus at work...

Caffeinated beer is on its way out too. Never tried the stuff myself, but I don’t think it will stop folks drinking energy drinks and vodka cocktails. I remember enjoying a couple of those at the Minus5 bar at CiscoLive 2011 in Vegas this year with some colleagues. It was a way for the sponsor to get us to take notice of what they did and work with them in the networking industry. Funny, but after a couple of those special drinks none of us could remember what on earth it was they were trying to sell us! Note to self: don’t use that method in our marketing campaigns!

So, back to Edison’s predictions. Oh yes, he made some in 1911 and predicted what the world would be like in 2011, so let’s see how well he did 100 years on. I predict that Edison’s predictions will be mostly 50/50 by the year end. Here’s why.  He said: Read More »

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Live Broadcast for Partners: How to Thrive with Cisco Architectures

August 10, 2011 at 2:49 pm PST

You’ve likely heard talk about collaboration, data center/virtualization, and borderless networks architectures for some time now.  Maybe you’ve heard that architecture-based solutions offer massive opportunities for Cisco partners (and customers).

In FY11 alone borderless networks were a US$49 billion total addressable market opportunity, collaboration US$35 billion, and data center/virtualization US$42 billion.

Want to learn more about how to deliver architecture-based solutions and maximum ROI to your customers? Then join our live broadcast where you’ll learn about the architecture and business skills your teams need to optimize technology deployments.

Our guest Andres Sintes, Global Director of Cisco’s Worldwide Learning Partner Channel, will be joined by Cisco Learning Partners for a live discussion on Cisco architectures, programs, and tips on how to thrive in Cisco’s new architectural framework.

Here’s more info and how to participate…

Read More »

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Cisco Learning Partners Key to Architectural Evolution

Today, Ricardo Moreno--Senior Director, Strategy, Planning & Programs, Worldwide Partner Organization--blogged about evolving our channel partner program and specific architecture specializations: Borderless Networks, Collaboration, and Data Center.

As Cisco evolves its products and services to map to architectures, partners and customers must develop new skills to be successful. Engineers will need to be able to devise network-centric architectures, and salespeople will require the ability to identify business issues and map technology solutions to the issue.
Architectural Specializations

Building competencies in key areas including business consulting, architecture practice and business and solution modeling will position channel partners with the skills they need to thrive in this new architectural framework.

As the Global Director of the Worldwide Learning Partner Channel, my team works directly with our network of more than 450 strategic partners located in over 130 countries globally.

Learning Partners are authorized by Cisco to deliver technical, certification, product, and solutions training. They are key to supporting the company-wide transition to architectural strategy by delivering architectural proficiencies and related certification courses.

You have undoubtedly joined the more than 300,000 worldwide Cisco customers and channel partners who annually receive authorized training and enablement through Authorized Cisco Learning Partners.

To help Cisco partners and customers make the shift to architectures, we’re working closely with Learning Partners to create specialized training and skills development.  In fact, Cisco is evolving its entire global Learning Partner Channel program to deliver architecture-based skills and training.

To speed customer adoption of the new architectural approach and help partners embrace architectural capabilities, Cisco is transforming its Worldwide Learning Partner Channel program into two tracks for FY12: Read More »

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New Architectural Specializations for Cisco Partners: Borderless, Data Center, Collaboration

At Partner Summit 2011, Edison Peres, SVP WW Channels, described architectures as being the house, with individual solutions being the rooms in that house.

httpv://www.youtube.com/watch?v=3BbVPCavN1U

Today we are evolving our channel partner program with architecture specializations: Borderless Networks Architecture Specialization, Collaboration Architecture Specialization, and Data Center Architecture Specialization.

Architectures present massive opportunities for Cisco and its channel partners – borderless networks alone have a $49 billion total addressable market opportunity in FY11, collaboration $35 billion in CY11, and data center/virtualization is $42 billion in FY11.

To capture market opportunities that lie ahead, we must evolve towards architectures together.  And here’s how we’ll do it.

Read More »

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