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Cloud Computing Brings Sunny Skies for Qwest and Cisco

It has been a long winter for many of us. Nevertheless, the snow is finally melting and it’s an entirely new season for Qwest and Cisco.

Qwest has implemented the Cisco Unified Service Delivery (USD) solution across its CyberCenters. Qwest CyberCentersSM provide a highly-secure, reliable, scalable foundation for the delivery of state-of-the-art hosting for mission-critical enterprise application services.


Qwest VP of Product Management and National Network Services, Eric Bozich, talks about how
Cisco Unified Service Delivery brings new flexibility to cloud service delivery.

The Cisco USD solution helps Qwest optimize its CyberCenter network, application, compute and storage resources, while reducing capital, operating, real estate and energy costs. This creates new economies of scale for Qwest and attractive pay-per-use business models for their enterprise customers. The Cisco Unified Service Delivery is helping Qwest to change the game by bringing new levels of service agility to the cloud.

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Making Cloud Possible by Changing the Game

A Game changer occurs when something that is thought about enables competitive advantages that were previously unachievable. Ideas that level the playing field or outpace the competition don’t come along every day. The Cloud is considered a game changer for service providers (SPs) enterprise and consumer customers alike. It’s a solution offering mutual advantage to all participants. There are so many people writing about it that we’re almost all becoming cloud-weary.

But like every good idea, execution is the key. If the Cloud cannot be leveraged by businesses profitably then the scorecard doesn’t go positive -  and in the case of service providers the scorecard is based on new revenue generating services, faster ways to get there, new levels of customer satisfaction, new ways to trim costs and new business opportunities.

For enterprises, using an SP or hybrid-Cloud approach offers new ways to cost reduce IT budgets and concentrate limited human capital on their core business offers. Mobile workers and teleworkers, can access resources at their fingertips while branch offices are linked to scalable, virtually unlimited resource pools via the network.

Cloud offers SMBs  a way to compete head-to-head with Fortune 1000s using new pay-as-you-go (or a pay-as-you-grow) business models. Applications that were unaffordable are now available on-demand.

Cisco Unified Service Delivery is helping Service Providers change their game when it comes to the Cloud. Service providers need a flexible, dynamic solution that enables on-demand service delivery. They need to integrate pools of resources within, across and beyond the data center and Cisco USD is the industry’s most complete end-to-end solution. The ability to manage a  cloud solution from the data center all the way to the end point while applying the right QoS and security and meeting numerous other parameters will be critical metrics for success.

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TELUS Foundation for Managed Cloud Services

According to a recent market study, the total global managed services opportunity will have reached $217 billion by 2014 -- with managed cloud services becoming a significant component of growth. Some service providers are still studying the revenue upside, while the most forward-looking ones have already taken decisive action.

TELUS, a leading Canadian service provider, announced yesterday that it’s applying the Cisco Unified Service Delivery (USD) architecture to facilitate their progressive move to agile cloud-based IT service delivery.

We know that innovative service providers are looking for better ways to unify data center and network assets, as they seek to find a profitable path to cloud service delivery.

However, for SPs to succeed they must meet the stringent SLA demands of enterprise customers. In the legacy data center model, that can be a big challenge. Unfortunately, many of today’s applications are provisioned out of data center service silos.

In contrast, a cloud solution that can unify pools of resources within each data center — use a common unified fabric, implement advanced peering to interconnect provider data centers to one another and then join them to an IP NGN — can put service providers on a pathway to profitable cloud service delivery. This is precisely how Cisco’s Unified Service Delivery offers providers a way to change the rules of the game in their favor.

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