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Cisco Blog > Inclusion and Diversity

Do you have your own individual taste or do you follow the crowd?

The “nature versus nuture” is a famous age old debate. Are our individual physical and behavioural differences driven by our innate qualities we are born with -- “nature” -- or by our personal experiences -- “nuture”?

But researchers from Cambridge University have added a new dimension to this debate. They believe people can be split into one of five cultural types groups -- communal, aesthetic, dark, thrilling and cerebral – and have developed a questionnaire to prove this. Read More »

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Cultural insight is marketing’s untapped resource

Anthropologist Grant McCracken, author of Chief Culture Officer, stresses the importance of cultural expertise and how it can be used to create advantages and build successful business and marketing strategies. Read More »

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