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13 Tips and Tricks: The Road to a Killer Social Media Training Program #smtraining

August 1, 2012 at 12:03 pm PST

We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.

We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation. Read More »

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A Cisco Story: The Social Media Marketing Center of Excellence

January 6, 2012 at 9:06 am PST

At Cisco, we often speak at different venues about how we set up and operationalized social media. We always receive so many questions on this topic that we decided to share our process and lessons learned with the larger social community in a more organized and methodical way. We have partnered with Frost and Sullivan to create a guidebook on “Operationalizing a B-to-B Social Media Center of Excellence”. This case study talks about how

  • our Social Media Marketing Hub emerged
  • we defined the charter, roles and responsibilities of this hub and
  • we engage with the various parts of the organization, also known as spokes    

Following the guidance of the Frost and Sullivan research team, we broke down the process of creating our social media center of excellence step by step. Check out a page from the case study here: Read More »

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