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The Science of Persuasion for Greater Collaboration

In my last blog,  A Perfect Collaboration According To The “Esquire Guy”,  I talked about the importance of who we collaborate with and how we collaborate with them.  Collaboration is leveraging sources of expertise to help in a decision making process. In some cases, you’re going to be in need of expertise that will come from a knowledge base or identified people.  In other cases, you’re going to be defined as the expert and your opinion will be counted on during the collaborative process.  Either way, you’re going to need to persuade the people you’re collaborating with.

If you’re heading up or part of a collaborative effort and you require expertise, you’ll need to persuade those experts to give up some of their time and put forth effort to support you in your endeavors.

On the other hand, if you’ve been identified as somebody with expertise there’s a good chance others in the collaborative group will have differing opinions and you’ll need to persuade them toward the validity of your advice.

In this short video “Secrets From the Science of Persuasion” by Robert Cialdini and Steve Martin, six universal principles or shortcuts are discussed.  Let’s take a look at these six principles and Read More »

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Best Practices for Application Delivery in Virtualized Networks – Part I

Earlier this year the Webtorials Analyst Division, co-founded by Dr. Jim Metzler, surveyed their subscriber base of IT professionals. Not surprisingly, 75% admitted that when a core business application degrades in performance, the end user notices before IT does. Therefore, 85% also believe that it is important, very important and even critical to senior managers that they take a more proactive approach to managing acceptable application delivery (See Figure 1).

Source: Metzler, Jim, “2011 Application & Service Delivery Handbook”, p. 14

Click here for the 2011 Application Service Delivery Handbook -- Cisco

Contributing to the challenges of ensuring good application performance are the very innovations that are meant to simplify business and IT operations. These include data center consolidation, virtualization and the wide variety of applications that IT must support– all of which creates operational issues for IT. Not to worry – there are best practices that IT organizations can implement as application delivery challenges continue to evolve. In Part I of this blog post on application and services delivery, I’ll share what I consider to be key learnings from Dr. Metzler’s comprehensive 129 page guide. We’ll start with some core challenges:

Key Application Delivery Challenges

Proliferation of different types of applications: Today, companies utilize a wider variety of applications than ever. Some applications are business-critical. Others enable other business functions. And still more applications support communication and collaboration. Not only do they vary in criticality, but they also vary in their demands on the network. For instance, video streaming, which causes a lot of strain on the network may be key on some occasions (think company-wide all hands meetings a la Apple’s tribute to Steve Jobs), but recreational during other times. IT managers must audit company-wide application use, pinpoint a select group of business critical applications and formulate and execute a plan for optimization.

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