Was reading the National Retail Federation’s forecast for Holiday 2011.
One topic caught my eye: the expected level of seasonal store-level employment.
The NRF expects that the industry will hire between 480,000 and 500,000 seasonal workers this year, roughly equal to last year’s 495,000.
We can expect a majority of those individuals to be in the stores – hired at the store, for the store.
A big question for retailers in this omnichannel world: What’s guiding the hiring? Comp-store forecasts or the needs of the omnichannel shopper? If it’s store-level revenue, there’s a good chance of a critical mismatch between the needs of the brand and the level of onsite support.