Cisco Blogs


Cisco Blog > Connected Life Exchange

A Record Year for Digital Music

In 1982, Roland Swenson, a band manager in Austin, splurged $75 of his band’s budget to travel to New York City to attend a music conference.  Knowing that his band wasn’t happy about the expenditure, he hustled to make sure the trip paid off.  On the first day he successfully tracked down a booking agent and secured a $200 gig.

As Swenson told Texas Music Matters, he figured if this model worked in the Big Apple, it would work in Austin, so in 1987, he co-founded the SXSW Music Festival, which in its inaugural year hosted 172 acts and more than 700 attendees.  For Austin bands, Swenson and his co-founders had created the most efficient way to connect with music fans, agents and distributors — ever.  That is, until the arrival of the Internet.

Read More »

Tags: , , , , , , ,

Closer Analysis of Service Penetration Trends

By Jason Kohn, Contributing Columnist

In my last post about exploring user adoption trends, I shared insights from the Cisco Connected Life User Experience (CLUE) — the unique Cisco tool that tracks worldwide service adoption trends in a weighted index. By comparing how the CLUE index has changed since 2008, we can see not just the rate at which a given service has been adopted, but how priorities have shifted over time.

Once again, Thomas Barnett of the Cisco Service Provider Marketing team:

“People often want to jump immediately to asking if this means that X percent of people in a region are using a particular service. We can get to that, but we’re trying to look at services more holistically. We want to be able to quickly grasp how people’s feelings about services are changing.”

Read More »

Tags: , , , ,

Connected Life: Exploring User Adoption Trends

By Jason Kohn, Contributing Columnist

How much information can you get from a number? Turns out, quite a bit.

At least, that’s the theory behind the Cisco Connected Life User Experience (CLUE). The index, designed by Cisco’s SP Marketing team, shows you trends in the adoption of various advanced services in different parts of the world, just by glancing at a number.

If you’ve never explored CLUE, check it out. It’s an impressive instrument that manages to convey a vast amount of information in a succinct package. I spoke with Shruti Jain and Thomas Barnett, who developed the index for Cisco’s Service Provider Marketing team, about how people are using it.

Read More »

Tags: , , , , ,

Cisco CLUE Part 4: Global mobile moxie – no cord, no problem

Welcome back to our fourth and final installment of the updated Cisco Connected Life User Experience (CLUE) Index findings. We’ve previously covered residential and business services, and today, mobile services will be in the spotlight. The “On the Move” portion of the CLUE Index grew 19.45 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 119.45 (based on 2009 global service adoption data). On the Move grew more than other segment in our study. Personal mobile devices (smartphones, PCs/laptops, tablets, E-readers, et al.) have become indispensable communications, information and entertainment gear for global wireless consumers. The combination of expanded 3G/4G networks, broader wi-fi access and greater device computing power for advanced mobile broadband applications and services has enabled this segment to flourish in spite of a challenging global economy. Here’s a graphic summary of business services global growth:

graphic summary of business services global growth

We tracked global penetration of the following mobile services as part of our CLUE research:

  • Mobile text messaging: mobile text-based services, including Short Message Service (SMS) and instant messaging
  • Mobile Multimedia Service (MMS): mobile services that include multimedia objects such as images, videos, audio, and rich text in addition to text
  • Mobile email: email on mobile phones
  • Mobile gaming: downloads of full games as well as online gaming on mobile phones, including single-player and multiplayer online games
  • Mobile music: full track downloads and music streaming services on mobile phones
  • Mobile television: scheduled TV content delivered over cellular and broadcast infrastructures
  • Mobile video: on-demand video content downloaded or streamed to the mobile handset
  • Mobile social networking: mobile services ranging from simple chat rooms with only texting tools, to multimedia-rich environments and user-generated content (UGC) sharing communities
  • Mobile LBS: services that include personal navigation, point of interest (POI), friend-finder, and family-tracker services
  • Mobile commerce: services such as mobile banking, local and remote mobile payments, and domestic and international funds transfer

Read More »

Tags: , , , , , , , , , ,

Cisco CLUE Part 3: No such thing as “business as usual” for today’s global workers

Yesterday, we discussed the “At Home” or residential services category of our Cisco Connected Life User Experience (CLUE) Index findings. Today, we’ll focus on the “At Work” or business services category of our CLUE research. The At Work portion of the CLUE Index grew 14.17 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 114.17 (based on 2009 global service adoption data). Globally, businesses are supporting telecommuting employees, remote workforces, and improved communication with partners and customers through network systems and resources. As businesses have had to re-evaluate their travel policies and budgets, video conferencing and other web-based collaboration services have been adopted as cost-effective alternatives. Here’s a graphic summary of business services global growth:

graphic summary of business services global growth

We tracked global penetration of the following business services as part of our CLUE research:

  • Business instant messaging: fixed-line business instant messaging, including all business users of on-premises and hosted email
  • Business IP telephony: IP telephony lines or end points that are attached to a dedicated IP-enabled or a dedicated IP phone system, not including shared or multitenant solutions
  • Business audio conferencing: phone-based conferencing with no video
  • Business web conferencing without video: collaborative sessions that use a standard web browser or downloaded client to share an application or to make a remote presentation over the Internet
  • Business personal video conferencing: includes client-server PC-software-based desktop conferencing, video telephony, web conferencing with video, and executive video conferencing
  • Business room-based video conferencing: group video conferencing that includes Cisco TelePresence® systems and multicodec and single codec conferencing systems
  • Mobile business email: mobile business email for users on an enterprise mobile account; this is considered an extension of office email service
  • Mobile business messaging: messaging for users on an enterprise mobile account; this is considered an extension of the office messaging service
  • Mobile business location-based services (LBS): business LBS for mobile employees such as the salesforce, and other location-tracking services for industries such as transportation, health, and security

Read More »

Tags: , , , , , , , , , ,