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What Retailers can learn from The Piano Guys on YouTube

One of the many challenges retailers face today is how to differentiate from the competition in areas that would be considered generic or less attractive to new generation of shoppers. 

Take the example of classical piano and instrumental music.  In the age of MMORPG, Reality Television and MTV, how does a piano store in the small town of St. George, Utah and a bunch of musicians gain relevance and end up on CBS News.com and videos on YouTube with 23 million views?

Cello Wars (Star Wars Parody) Lightsaber Duel - Steven Sharp Nelson

Pirates of the Caribbean - Incredible Piano Solo of Jarrod Radnich Filmed by ThePianoGuys

What can retailers learn from The Piano Guys?

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