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The Impact of Programmability on Networks

brian shodaLast month Brian Shoda, a 12 year veteran of Cisco and most recently the director of Cisco’s IP NGN architecture sales for the Asia Pacific theatre, sat for an interview with Telecom Asia magazine. During the interview he discussed the impact of programmability on the network and why dynamically configuring services is important for telecom operators. Since some of our global audience doesn’t read Telecom Asia magazine they’ve graciously allowed us to reprint the interview.

1. [Telecom Asia] What are the key trends driving the transition in SP networking?

[Brian Shoda] Over the past several years, service provider networking has primarily focused on cost reduction through network optimization and revenue generation and the development of new and innovative products. However, recently with the explosion of mobile data traffic growth many operators have struggled to control capital expenditures as they scale their networks to support demand, often diverting capital from product development to ensure the on-going scalability of the infrastructure. In many markets, this has led to the stagnation of innovation and the commoditization of network services, which, in turn has lowered revenues and reduced margins as operators compete on price to maintain and grow their customer bases.

Other factors such as Read More »

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Cisco Carrier Ethernet Wins Multiple Awards in APAC

Carrier Ethernet Awards APAC 2012Just like we did last year, we’re closing out 2012 with another set of awards from our colleagues in the Asia Pacific, Japan, and Greater China (APJC) market. These include:

Telecom Asia Readers’ Choice Awards 2012 (Kuala Lumpur, Malaysia, November 29th 2012) for:

  • Best Metro Network Vendor of the Year
  • Carrier Ethernet Vendor of the Year

And then we followed that up a week later with wins at the Carrier Ethernet APAC Award 2012 (Hong Kong, Dec 4, 2012) for:

  • Best Carrier Ethernet Aggregation Product: Cisco ASR 903 Series Aggregation Service Routers
  • Best Carrier Ethernet Core Product: Cisco ASR 9922

Why, you may ask? We believe it’s because we’ve long been an innovator in the Carrier Ethernet market and uniquely offer an end-to-end architectural approach for our solutions. These solutions represent pre-tested, validated systems that are ready to deploy. This reduces customer risk and time to market since the scale and performance parameters of the system – including network management – are known in advance, and not merely a box level (as with our competitors). Read More »

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