John LeBaron is the Global Lead for Cisco mConcierge—a marketing planning, enablement, and execution service for more than 1,000 Cisco partners worldwide. Having worked for top brands such as Apple, GE, Honda, and HP, John's passion for marketing and demand generation extends from concept to customer. John holds an M.B.A. from Northwestern University's Kellogg School of Management, an M.S.W. from Columbia University, and a B.A. in Advertising from Brigham Young University. When he's not creating demand journeys for Cisco partners, he enjoys mountain biking, golfing, and spending time with his family.