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Next Generation Mobile Monetization

As I described in my previous blog How the Mobile Industry Will Make Money in the Future, the history of the mobile industry has involved huge and successful waves of revenue growth.  Lucrative revenues from the first wave of voice and the second messaging wave have crested and are now in decline.  Mobile data access has taken up much of the shortfall, comprising well over one-half of the total revenue of most MNOs.  However, the crest of this third growth wave is visible on the horizon as critical industry disruptors begin to shape a new mobile world.

The question for mobile operators everywhere is, what is this fourth, or next, wave of mobile growth?

Unfortunately there is no obvious tsunami-size fourth monetization wave cresting on the horizon for mobile operators. Unlike the preceding three waves, there will be no gold rush created by a single killer app, such as voice, messaging, or data. A lot of gold still remains in the mobile business, but it is going to come from multiple sources and require some sophisticated mining techniques.

Cisco believes that there are four key strategic thrusts, or monetization areas, for operators to create new value from their mobile business.

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1. Cost Optimization Read More »

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Summary: Extended By Popular Demand: The Cisco IoT Security Grand Challenge

June 16, 2014 at 8:49 am PST

Since its announcement at the RSA 2014 conference, the security community has been actively involved in the Cisco IoT Security Grand Challenge. The response has been so great that we’ve decided to extend the deadline by two more weeks -- so you now have until July 1st, 2014 to make your submission! Visit www.CiscoSecurityGrandChallenge.com for full details about the challenge and prepare your response. Good luck!

Read the full blog for more information.

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Cisco and Ignite Sales Join Forces to Solve Banks’ Customer Acquisition Challenges

Accelerating organic growth across segments, products, and services is a prime objective for today’s banks. The rubber often hits the road with the account opening process. And that process can go flat, especially when a customer runs into difficulties that cause it to breakdown creating an undesired customer experience. Cisco and Ignite Sales know that those potholes can be avoided and that’s why we recently teamed up during the Save the Bank Challenge Technology Showcase at the American Banker Digital Bankers Summit, in Los Angeles, CA and demonstrated how cross-channel account opening is a core element of an engaging customer on-boarding experience.

Customers who have a great on-boarding experience are inclined to consider additional products or services from the bank and the best time to capitalize on this opportunity is at the point of sales, when they are already buying. With the Cisco and Ignite Sales solution, banks have an opportunity to make account opening the centerpiece of a compelling customer acquisition strategy. Our ‘Save the Bank’ demonstration showed an Omnichannel account opening process that closes the gap that all too often exists between digital channels and in the branch. Read More »

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What the Exponential Power of the #InternetOfEverything Means for Smart Connected Cities

Barcelona, Amsterdam, Nice, London and New York are arguably some of the world’s most cosmopolitan cities. However, they have more than glamorous fashions, exquisite cuisine and vibrant nightlife in common. All are connecting things, such as cars and trash cans, to the Internet, making their cities work more efficiently.

As the Internet of Things continues to grow and connect things, and the explosion of big data, cloud and mobile devices change our landscape, it’s important to emphasize that a connected life is more than just smart appliances. As more things, people, and data become connected, the power of the Internet (essentially a network of networks) grows exponentially.

This is what we call the Internet of Everything (IoE) – the network effect of bringing together people, process, data and things—to create better social, environmental and economic outcomes in businesses and communities.

Recently, I wrote about how innovative cities, like Copenhagen, and the surrounding districts of Albertslund and Frederikssund are taking decisive action to reinvent themselves with the latest network infrastructure linked to the Internet.

Here’s a closer look at a few examples of the Internet of Everything in action in cities all over the world:

  • In Albertslund, work already has begun on the Danish Outdoor Light Lab (DOLL), which will become a showcase for smart lighting. Nearly 40 competing outdoor light solutions converged onto one open network will provide enormous potential to cut costs and consumption while improving public safety.Cisco_IoE Wim blog
  • In the Frederikssund district, just 25 miles from downtown Copenhagen, the greenfield City of Vinge has one of the greenest and most innovative master plans in Europe, setting the groundwork to be carbon neutral from the outset. Underpinning this goal are plans for an application-centric infrastructure that connects people, data, processes and things – the perfect example of the Internet of Everything.
  • And in the Copenhagen municipality itself, smart lighting, parking, water management, smart grids and more all to be converged onto one network, and powered by sensors everywhere, will improve sustainability, resiliency and overall livability.
  • Barcelona’s Born District, a bustling neighborhood of restaurants, shops and boutiques uses a customized network for reports on temperature, noise, humidity, particle-concentration and more, providing an overview of the city’s overall “livability.” The information is then relayed to city “situation” rooms, allowing officials to detect levels that are outside of set thresholds and improve on them.
  • In London and other parts of the UK, the Internet of Everything is causing city and government administrators to begin thinking long-term about energy consumption and their manufacturing industry. Facing a looming energy shortfall and poised to take its place as an international manufacturing hub, the UK is taking full advantage of the reach of the Internet of Everything as it works to solve infrastructure and economic challenges.

These examples are just the beginning of how with the Internet of Everything can change our world.

Thirty years ago, there were just 1,000 connections to the Internet throughout the world. Today, with the help of app-centric infrastructure, sensors and mobile devices, there are about 13 billion connections, and this is still just 1 percent of what’s possible. The economic opportunity to connect the unconnected totals $19 trillion, comprising $4.6 trillion for the public sector, two-thirds of which can be realized by cities.

In 2020, we expect 50 billion things to be connected to the Internet, which will still be scratching the surface of what’s possible.

We know that data is doubling every two years, and according to IDC the digital universe will expand to 44 zettabytes, or 44 trillion gigabytes, annually by 2020. That’s even more staggering when you consider that today 90 percent of data is dark – it is only viewed once or not at all.

However, this explosion of data and apps – when properly optimized – presents unprecedented opportunities to better manage resources and improve quality of life. By embracing the Internet of Everything, cities across the globe can are lead the way toward a more sustainable world. Will your city be next?

Be sure to follow @CiscoIoE and join the conversation, #InternetOfEverything.

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The Momentum of 802.11ac Moves into the Real World

Wireless is enabling change everywhere. According to Cisco’s VNI Global Forecast, wireless traffic will bypass wired traffic 40% by the year 2017. This is evident by the way many organizations are using Wi-Fi technology.  Take healthcare providers as an example: many hospitals today rely on Wi-Fi to provide seamless clinician roaming, improved efficiency and patient care--not to mention patients’ relatives and friends who expect to connect to guest Wi-Fi. And then there is education where we are seeing both universities and K-12 schools faced with more and more students coming onto campus carrying mobile devices with bandwidth intensive applications like video.

The explosion of high performance applications and the number of clients using them is a big reason why 802.11ac adoption is happening at a rapid pace. 802.11ac as a standard addresses the performance needs of applications while providing a robust network that handles a growing number of client devices. Cisco provides our customers with a unique solution to meet the high density requirements with a technology suite called Cisco High Density Experience (HDX). HDX helps Cisco customers prepare beyond 802.11ac and addresses the key aspects of any network that is challenged by the high density of large numbers of clients on the network and increasing performance demands of bandwidth intensive applications.  Deploying 802.11ac with Cisco’s HDX Technology will provide a relief from the bandwidth demands while also making the overall Wi-Fi network more efficient.

With this in mind, we are hosting a webinar on June 26th where we focus on 802.11ac Standard, Cisco’s 802.11ac solution including our HDX Technology and how it can be used in various networks. We have also invite Joe Christoffersen who is the Director of IT at Katy Independent School District in Katy, TX to provide his unique perspective on how Katy ISD is deploying 802.11ac, how it will affect the performance of his network and the benefits he expects from this technology.

The webinar is next Wednesday at 1:00PM PDT. Here is the registration link. If you miss it, we will have it available on demand here shortly after.

For more on Cisco’s 802.11ac, visit www.cisco.com/go/80211ac.

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