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“The Prosumer” in the Human Network

February 15, 2007 - 0 Comments

One of the clearest human derivatives of the Human Network — enabled by mobility — is the increasing breakdown of the wall between our personal and our work lives. As our brand campaign reminds people,”work is an activity, not a place.”The ability to work, when you need to work, wherever you need to work now means wireless networks, security, and unified communications now provide seamless access to people, assets and critical information. Now you can: – Catch up on a product development project at a coffee shop on vacation- Get a message from your kids they arrived safely home from school during a snowstorm, even when you are in a foreign country on business – Set up a 3 way video call with your team around the world.Now your business moves with you.There is a second order derivative that goes with this mobile transformation. For many, how they define themselves, from a technology usage perspective is changing. The traditional segmentation that you might get in a market research study tends to put you in 1 of 3 categories consumer, business or student. However, technology is bleeding across these categories and how you define yourself is changing. My favorite definition of this dissolution is the”prosumer.” People are now professionals and consumers at the same time.From a mobility point of view, the requirement is to have the same IT resources, applications, services and security available to me wherever I am. Effectively, this means I want to be as effective professionally when I am not in the office than when I am in the office. As a consumer, I want to be able to run my life when I am not home.In the next few blogs, stay tuned for some perspectives on how technology must adapt to meet the people requirements of this evolving world.Things are going to get mixed up, As Mark Twain said in Following the Equator“œThe compass in my head has been out of order from my birth . . . In me the east was born west, the battle-plans which have the east on the right-hand side are of no use to me.”

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