Leveraging Location: Cisco Sets the Curve with Facebook and Other Partners
Have you heard? Many organizations are now realizing that they can leverage location-based services to provide personalized mobile experiences and customer analytics. It pays to stay connected to your consumers and enhancing the mobile experience. Today at Interop New York, we unveiled a number of new product and solution innovations built to expand on and extend the power of Cisco Unified Access to drive these new connected mobile experiences.
Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with today’s announcement, there’s even more. We’re kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here’s a taste of what’s new:
CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and “check-in” to the venue’s Facebook profile. The check ins give venues additional marketing and branding opportunities through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:
Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. New online analytics show you top visited websites and metrics for online mobile promotions, and social analytics gives demographic information on customers who have checked into the venue.
This new location-enabled captive portal enables you to create a custom onboarding and landing experience for your customers and better understand visitor behavior while in the venue. Web or social authentication enables easy onboarding to the Wi-Fi network.
This location services web marketing tool enables organizations to build and measure context-aware, targeted marketing campaigns. They can view authentications, browser campaign adoption (click-throughs) by particular zones, device types, top websites visited, and more.
CMX Partner Ecosystem
Cisco is adding over a dozen new partnerships to the CMX Partner Ecosystem program to deliver a broader range of use cases, from apps to analytics to custom onboarding, for organizations to leverage the rich location and contextual data from the Mobility Services Engine.
This is only scratching the surface of what we have in store to help our customers level up to creating unique, personalized relationships with their customers or visitors.
Stay tuned for a closer look into each of these new features, and make sure to check out the CMX solution at cisco.com/go/cmx