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Cisco helps Bass Pro Shops Reduce Networking Expenses at Retail Branch Locations with New Wireless Controller (announced today at Interop!)

May 10, 2011 - 0 Comments

If you’ve ever been to a Bass Pro Shops store, you’ve probably taken notice of the different fish displays in each location – but if you’re an IT manager or wireless enthusiast, you might have also taken note of all the wireless devices around the store. Each of the 54 Bass Pro Shops retail locations uses over 35 wireless devices, such as wireless handheld scanners and wireless printers, all running over Cisco wireless access points throughout the store. And in the future, if you look really closely, what you won’t notice are the wireless controllers – because there won’t be any. Bass Pro Shops is in the process of deploying the new Cisco Flex 7500 Series Cloud Controller to remotely manage the wireless connections at each of their retail stores, as well as their headquarters and distribution facility. As a result, the company will eliminate the need for wireless controllers in each retail location, providing a perfect example of how the Flex 7500 Controller can help customers reduce costs, complexity and deployment times in remote sites.

It’s these kinds of customer successes that get us excited. We’re proud to publicly announce the Bass Pro Shops deployment in today’s press release, which also included the launch of the new Cisco Flex 7500 Series Cloud Controller, providing centralized private cloud management for up to 2,000 wireless access points and up to 20,000 wireless clients.

If you’re not familiar with Bass Pro Shops, the company is one of America’s premier outdoor retailers with destination outdoor retail stores across America and Canada, serving over 75 million sportsmen a year. Each store is unique and offers a truly unforgettable shopping experience – as close to the Great Outdoors as you can get indoors!

According to Steve Marshall, Bass Pro Shops director of IT services, “we were looking to centralize the management of wireless connections in our corporate headquarters, distribution facility and our retail stores, which each rely on wireless connectivity for handheld scanners, phones, and printers. By deploying a Cisco Flex 7500 Series Cloud Controller, we will be able to reduce costs by eliminating the need for a controller at each store to manage the wireless networks, while also reducing the amount of interaction needed by store personnel.”

And if you’re at Interop Las Vegas this week, be sure to drop by Booth 1127 and say hello. We’ll have the new Flex 7500 controller on display, in addition to the new additions to our Borderless Networks portfolio we announced a few weeks back.

Also of note at Interop this week, Cisco will be demonstrating how we’re at the forefront of the Internet transition to IPv6, participating as a primary sponsor of the show’s InteropNet. Cisco has made a significant investment in the InteropNet’s design, configuration, and implementation – a project that began in November 2010. Cisco’s participation highlights its IPv6 leadership and deep commitment to technology and product excellence, all of which will be on display at Interop Las Vegas 2011.

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