We don’t just explore new markets. . . we win them.
Jack Welch famously said, “When you’re number four or five in a market, when number one sneezes, you get pneumonia. When you’re number one, you control your destiny.”
Well we’re the big boy in the toddler room, and we’re passing around the germs. The market is the digital signage market — small and young, yes, but with enormous potential. As in more than $1.1 billion last year and growing at a 13.3% CAGR.
Frost and Sullivan recently published their highly-anticipated annual “Global Digital Signage Systems Market“, and it pegs Cisco at number one in the market with 14.2% of the market. And this excludes displays used for corporate communication applications. Here are a few more delectable tidbits:
- Brazil, India and China are the fastest growing markets, driven in large part by the explosion of retail
- After the slow years of 2008-2009, one of the key drivers is “the convergence of in-store technologies, mobile communication, touchscreens and digital signage”
- Let’s move on from just passive advertising already! Says Frost, “interactivity positions digital signage as a pull medium rather than a push medium”
- The vertical industry with the highest CAGR is transportation, with a 2009-2017 CAGR of 15.9%. However, today, retail still comprises the lion’s share of the market, with 28.8% of revenue
And (*blush*) here’s an excerpt about Cisco from the fine analysts at Frost & Sullivan:
In 2011, Cisco continues to be the global leader in the digital signage software market with a market share of 14.2 percent. The company has consistently grown faster than the market, supporting several thousand screens in a range of vertical markets. The markets served by Cisco include retailers of all sizes, banking and financial institutions, transit points, entertainment venues, government agencies, healthcare, etc. . . Cisco has good brand recognition worldwide and an established reputation for quality, reliability, and security.
Good job, kids!