Video “the killer app” at Cisco Social Media Week 2012
I hope all of you social media gurus are enjoying the great speakers Cisco lined up for Social Media Week! And while no surprise to us video enthusiasts, it was great to see industry thought leaders repeatedly reference video as the killer app when it comes to engaging your audience in social media and beyond.
Jeanette Gibson, Cisco Global Social Media Marketing Director, illustrated some great examples of how Cisco uses video to scale subject matter experts internally and for customer support, as well as how Cisco has been able to measure purchase and impact on revenue with video.
A great example is this video made about the ASR 9000 router that encourages viewers to schedule a demo. The video has garnered 10,000 views, which has led to 800 demos, 200 qualified leads, resulting in $18M of influence sales. Talk about an ROI for video!
Of course, enterprise video content comes in many forms and doesn’t have to be a highly produced video like this example. Grassroots video from passionate employees can also be a great tool to promote a brand and share information internally or externally about a company or product.
Making it easy for employees to capture, transform and share video so that “anyone can be a video publisher,” as Jeanette said, is key to an enterprise video strategy that embraces video as a part of its culture.
Incentivizing employees is also key to making video a part of the corporate DNA. Jeanette used the example that Cisco blog posts must have a video to be eligible to be a featured post to incent employees to create and incorporate video content.
Missed the fun today? The sessions and slides from Cisco Social Media Week will be available later today in case you missed them or want to hear them again.