Telepresence Versus the Volcano in Carbon Savings
There has been a lot of discussion in the weeks following the airline disruptions from the Icelandic volcano eruption about how much was saved on Carbon emissions from the grounded planes. It’s as if Mother Nature decided to give her planet a break just in time for Earth Day.
The reality is, it doesn’t take a natural disaster to reduce Carbon emissions from planes, trains or automobiles. Telepresence and video conferencing help many companies of all sizes significantly reduce their environmental impacts by eliminating the need to travel every day. These technologies provide natural communication through virtual ‘face-to-face’ interactions that are as good as being in the same room with someone who could be thousands of miles away, or just at another branch office in the same city.
For example, by holding meetings via video conferencing rather than in person, KMD, a Danish IT company, saves about 500 tons of CO2 emissions annually. That’s the Carbon savings equivalent of two-and-a-half-days of grounded planes in Europe, from just one company. Imagine the impact if all companies incorporated telepresence and video conferencing as a normal part of their communication strategy.
The Nature Conservancy has recognized the possibilities and listed video conferencing as one of its “Easy Things You Can Do To Help Our Climate,” and the World Wildlife Fund (WWF) released two reports that demonstrate how video conferencing can help organizations dramatically reduce carbon emissions. My recent blog post also details several tips, in addition to travel reduction, for how you can use video conferencing and telepresence to go green and advance business goals.