Not Your Mother’s Signage! DSE 2012 Recap
Digital Signage Expo (DSE) was full of energy this year and the continued expansion of the digital signage market was clearly evident. I’ve watched the digital signage industry evolve over the past five years from static content on traditional screens to customized, rich media content on a multitude of connected devices. At this year’s DSE the continued innovation and excitement was undeniable. The exhibit hall floor was packed with attendees who were eager to learn about the advancements in the technology and the industry as well as how to get the most out of their digital signage deployments. Throughout the EXPO floor, speaking sessions, and events the buzz was around interactive and engaging signage.
Cisco announced new digital signage innovations, delivered through the Cisco® Interactive Services solution set, that provide enhanced interactive capabilities through video, Web applications and touchscreen digital signs. Cisco also announced new customers that showcase the continued expansion of the digital signage market, including the Canadian city of Edmonton and parx casino® in Pennsylvania. In addition, Cisco received four Apex Awards, handed out by the Digital Signage Federation recognizing innovation and excellence in the digital signage industry. For more insight from the show floor, check out this video of Erica Schroeder, Director of Marketing for Enterprise Video at Cisco.
EXPO Floor Demos:
The Cisco booth was filled with attendees eager to learn about the latest innovations from Cisco and Cisco’s ecosystem partners including video walls, live video streaming to a digital sign, live remote expert capabilities with the touch of a button and engaging interactivity.
The newly announced Cisco® Interactive Services solution set demo featured applications for key verticals including transportation and retail. Live content from Cisco’s MTA New York City Transit deployment was the highlight. MTA New York City Transit improves the passenger experience, generates new sources of revenue, and increases operational efficiency with the Cisco Interactive Services solution set. MTA New York City Transit has what it calls “On the Go Travel Stations” which are deployed across multiple stations including: Penn Station, Grand Central, Bowling Green, 74th/Roosevelt, and Atlantic-Pacific and give rider’s interactive access to real-time service status, customized travel directions, transit system maps, and information about local restaurants, shopping, and places of interest.
Erica Schroeder, Director of Marketing for Enterprise Video at Cisco, participated in the keynote thought leadership panel – Digital Signage 2020: Eyes on the Future sharing her vision of the digital signage industry’s future while also addressing the challenges and opportunities for the industry’s growth. The room was absolutely packed, which was pretty impressive for a 7:30 am start time the second day of the show.
Dave Gutshall, lead of network design at Harley-Davidson, led a session that focused on how Harley-Davidson’s Cisco Digital Signage deployment is playing an important role in bridging the company’s culture of legacy and the need to communicate consistently and effectively regardless of location.
Cisco Wins 4 APEX Awards:
Cisco was awarded four APEX Awards:
Gold – Parx Casino; arts, entertainment & recreation category
Gold – Melbourne Airport; transportation category
Silver – Harley-Davidson York Vehicle Operations; business, industry & government category
Bronze – LIVESTRONG Sporting Park; event venues category
Digital Signage has grown far beyond the delivery of static information and advertising and organizations are looking for new ways to communicate, connect, and engage with customers, employees and citizens. Cisco is driving this new era of interaction and engagement by providing richer experiences with new levels of interactivity and personalization. With a broad portfolio of media endpoints, video infrastructure and digital signage management software on a network-based platform, Cisco is uniquely positioned to broaden the use of digital signage
I’m excited to see what’s in store for DSE 2013! Mark your calendars for next year’s event: February 26-28, 2013.
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Click here to learn more about Cisco Interactive Services
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